Aquilah Productions (Digital Artefact Pitch)

My Digital Artefact (DA) Aquilah Productions has become a major part of bachelor and communications degree whether it was a part of an assessment or not, I have been developing it since I was in high school for a way for me to express my creativity and passion for photography and videography while adding to my professional portfolio.

Content is the trigger of customer interaction (Rahal, 2021). 

Daily, photos content to both my Instagram and Facebook feed using relevant hashtags to succeed with the algorithm and achieve growth.

l has also created daily Instagram stories based off the daily photo to promote audience retention and promote engagement and well as gain feedback of my work.

Will have also create video edits of my adventures for YouTube and have promoted sneak peaks on both Instagram and Facebook to drive conversion to watch the entire edit on YouTube. 

I have also been thinking of ways to be creative from home as shooting outside is against covid 19 restrictions. I going have a go at creating Instagram reels based on popular trends that I notice and see where that take the growth of the account.

The target audience of my project includes fans of adventure, travel, photography and videography, typically aged between 18-24. While it’s mainly male dominated (55%), I do consider my content to appeal to both genders.

If you’ve got any questions or want further info you can comment on this post or you can tweet me thank you.

Consider Following

Instagram: https://www.instagram.com/aquilahproductions/

Facebook: https://www.facebook.com/AquilahProductions/

Youtube: https://www.youtube.com/channel/UCY3m5aHKCCF26DkOR1bKocw

BCM241 Research Project and DA Pitch

My topic is travel content, I am researching Jay Alvarrez a USA lifestyle and travel influencer. This media niche ranges from travel, photography, videography and extreme activities (e.g. sky diving). Most influencers have a strong connection to their audience “by sharing details of their personal lives, interacting with followers across social media platforms, and encouraging a sense of community” (Lawson, 2020).

Jay Alvarrez has a broad field site, he is a business owner for an online digital assets company called The Creator Studios. In addition to this he posts regularly on instagram, youtube. Over the years, Jay has expanded his network and become popular by keeping his followers up to date with his lifestyle and travels around the world 

My ethnographic research is a “methodology for studies of cultures and peoples, with the assumption that they have something in common” (Sobolewska, F. Smith & Turner, 2009). By researching all of Jay Alvarrez’s social media platforms, I believe that there will be similarities. 

A common ethical issue for lifestyle influencers is authenticity. Wellman, Stoldt & Ekdale (2020) identifies that “ethics of authenticity is premised on two central tenets: being true to one’s self and brand and being true to one’s audience”. 

My DA will be a travel Instagram @aquilahproductions, This will be a fun experiment to see how much I learnt about his lifestyle over the semester and see if I can replicate his Instagram feed. I will also attempt to edit the photos and videos in a similar way and use the same aesthetics he does.

References:

Lawson, C. E. (2020) ‘Skin deep: Callout strategies, influencers, and racism in the online beauty community’, New Media & Society. 

Sobolewska, E., Smith, C.F. and Turner, P., 2009. Auto-ethnography: problems, pitfalls and promise. HCI Educators 2009-playing with our education, pp.91-97.  

Wellman, M.L., Stoldt, R., Tully, M. and Ekdale, B., 2020. Ethics of Authenticity: Social Media Influencers and the Production of Sponsored Content. Journal of Media Ethics, 35(2), pp.68-82.