The Review – BCM 302

PEER REVIEW 1: Leo Twemlow

My fist pitch review is Leo Twemlow project, ‘Foreign Footy’  will be a video essay and blog post collaboration on the sport of rugby league in America.

CONCEPT

Leo has a clear knowledge of the sport of rugby league and therefore already understands the context and current state of the sport that is trying to fit into the American market. A clear problem is stated and justified with a solution to fix such problem over the course of the semester.

METHODOLOGY

Leo plans to create video essays and distribute these videos to niche sub Reddit’s raising awareness of the sport, As i have used reddit in the past to share my own creative videos I have found huge success. This platform also allows for a feedback loop as it’s very common for people to comment on reddit as well as achieve growth for such a niche project. My only suggestion is to potentially edit short clips out of these video essays and upload them on to YouTube shorts If you want some more info on YouTube and how to maximize it then Social Media Manager has some great insights! https://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-marketing-results/

UTILITY

Leo’s DA is relevant and has the ability to create change in the American sporting market. Due to America’s population, the sport of Rugby League has the potential to slide into the American sporting scene and compete with a similar sports league in NFL.

Personally I cannot think of many key weaknesses of this project as it does have the opportunity for growth and development in a niche market. I’m personally a massive fan of rugby league and I didn’t know that there was plan to make the game in USA which is really interesting to me.

PEER REVIEW 2: Charlotte Pierro

My second pitch review is Charlotte Pierro’s project, ‘PIERROPERSPECTIVE ’  will be photography based project based on instagram and youtube, and will consist of creating photography based content for instagram reels as well as her normal post’s.

Concept

Charlotte is doing a photography based Instagram of different people and scenes, that was previously created, she intends to expand on videos, reels, YouTube account and eventually create professional portfolio website to start her career in photography. Committed to the project over recent years, has slowly made a portfolio for herself and can only get better.

Method

Charlotte’s main methodology is implementing the F.I.S.T principles in ‘Pierroperspective’ with consistent Instagram posts and short vlogs on her channel still favoured today, reaching a wide audience, utilising the platforms, adding locations to Instagram may be a little tip. Likewise in my DA I am prototyping Instagram posts and reels as well that are popular. My only suggestion is to build upon some of the points you have already brought up in creating some reels and YouTube content which I’m keen to see what you come up with as I need some lockdown inspiration as well, you could also potentially make and how-to’s content around that just as a creative nudge for creating those reels.

Utility

Consider the value of the project, who the audience is, travellers? Adventures? Hobby? Potential clients, in this case may be a purpose of quality, real images.

Social Media Campaign for Climate Change – BCM 303

Social Media marketing is one of the most effective ways of marketing anything to the world nowadays. It allows marketers to connect and engage potential customers through using strong social media strategies to obtain their targeted audience. Therefore, it is furthermost very important to have the skill to be able to run a social media campaign for our future World Expo for 2025. In this report, I will be focusing on the World Expo theme of ‘Climate Change. Through my discipline of social media marketing and creative direction and to evaluate current social media campaigns that are currently taking place. I have also interviewed a professional in Social Media Management and Creative Directing Julius Dimataga to gain a better understanding of the creative process and collaboration.

Research

Maëlle Jacqmarcq’s “Environmental Activism in the Digital Age” explores the development of new digital technologies and the predicted boon for environmental activism. With social media platforms were expected to facilitate change, and enable activists worldwide to communicate and organise more effectively.

Jacqmarcq (2021, p. 51) observed “The emergence of digital technologies has impacted the environmental movement by increasing the speed and scope of its messages worldwide.” Emphasises the impact that social media plays a significant role in addressing and hopefully positively influencing people on the impacts we have on climate change.

Social media has allowed for the organisation of climate change rallies drastically and has allowed for global participation as many of you have heard of “15-year-old Greta Thunberg started skipping school in 2018 to strike for climate action outside the Swedish parliament in Stockholm. The movement quickly went global. An estimated 1.6 million kids in 125 countries hit the streets during a protest in mid-March. And a youth-led demonstration planned worldwide for 20 September could be the largest climate protest ever.”(Marris 2019).

Google trends for climate change

Interview

Social Media Management and Creative Director – Julius Dimataga

I asked some essential questions about his creative skills, professional values, collaborative production skills and such as:

Q.1 Can you take me through your typical production process from idea development to final presentation?

Q.2 What would you say are key strengths or unique attributes that you bring to this profession?

Q.3 Can you recall any specific experiences that have been pivotal to your professional development?

Q.4 Have you had any memorable professional collaboration experiences? What makes collaboration worthwhile in your line of work?

Q.5 Where do you see your industry in 10 years? Where would you like to see it?

Interview Answers

And these are his answers:

A.1 Depends if I’m doing client work or creative work in that sense. With the creative process, everything begins with a sort of treatment and idea getting down on paper weather writing down a script or storyline or drawing a storyboard always got to be the process where you got to put your vision to paper instead of winging it most of the time with taking film things or photographs of things in visual documentation. I like to document all of my ideas on my I pad, procreate or paper.

From, there I will use whatever resources I have at my disposal, would touch base with my fellow workmates with scripting and organising talent, equipment, find locations and or rent a space to shoot, finally to shoot day and post-production. 

A.2 My key strengths are creativity in the sense of doing things out of the ordinary. I’m not afraid to experiment with things and have a fair bit of experience behind a camera. I can manipulate visuals and tell a narrative.

A.3 I would say maybe a couple of years ago I worked at the waratah’s, It was pivotal because it forced me to be in an environment where it’s always adapting and always changing very very fast. Being in the dynamic of the sport allowed me to see and work where I wasn’t in control all the time. However, I prefer to plan more it has given me that experience to be nimble and It allowed me to travel and work with a big team and very enjoyable

A.4 working with like-minded people and with creative people and people who like to express themselves through that and meet awesome people in awesome places. That’s the most rewarding about this line of work.

A.5 I like where the industry is right now, and how it’s face pace because everyone has access to technology and streaming services I enjoy that right now, it has given people the opportunity to express themselves and tell awesome stories and I want that to continue. For myself, I want to create a Netflix feature movie soon.

Through conducting this interview I have learned the skills and techniques that Julius implements into his creative and collaborative experiences as well as the industry that I want to work in in the future as well. He emphasized writing down ideas at the beginning stages of a creative endeavour as well as planning out the creative idea.    

Critical Evaluation of Case Study’s creative production

I have chosen to evaluate The Conversation’s blog post to evaluate, it breaks down the eight ways to make your climate change social media posts matter:

  1. Relevance matters
  2. Conciseness helps
  3. Chase positive, realistic targets
  4. Avoid misleading terminology
  5. Climate is global: weather is local
  6. Avoid uncertainty
  7. Suggest concrete action
  8. Listen

Theses’ steps would play an integral part in creating creative content on social media to raise awareness of climate change on social media.

Innovative Designs and Visual Communication Strategies in the final presentation

Taking into consideration of my interview with Julius, the case study of how to make your climate change social media posts matter, and the research I have done. I have advised creating a social media campaign around the fact of a proven method of creating awareness for this global issue I would also focus my attention on video creation the using the formation production process that Julius has explained during the interview to ensure my message and the creative idea was filled to my expectations.

Conclusion

Through the combination using Julius’s creative, collaborative teachings and the recent trends that are happening on social media it is important to post content thematically and aesthetically. Being creative with my future content is something I will be keeping in mind for the World Expo presentation. Aside from than regular content itself, it’s also important to post other relevant posts such as fun facts, memes or relevant quotes in the future project’s feeds. It is also very important to engage with our audience and be open to listening to ideas from everyone.

References:

Jacqmarcq, M 2021, ‘Environmental Activism in the Digital Age’, Flux, vol. 11, no. 1, p.41/ 51pp.

Marris, E 2019, ‘Why young climate activists have captured the world’s attention, Nature, 18 September, viewed 17 August, <https://www.nature.com/articles/d41586-019-02696-0&gt;.

Tenbrink, T 2021, ‘Eight ways to make your climate change social media posts matter – from a communication expert,’ The Conversation, 18 June, viewed 16 August,<https://theconversation.com/eight-ways-to-make-your-climate-change-social-media-posts-matter-from-a-communication-expert-161026&gt;.

Aquilah Productions (Digital Artefact Pitch)

My Digital Artefact (DA) Aquilah Productions has become a major part of bachelor and communications degree whether it was a part of an assessment or not, I have been developing it since I was in high school for a way for me to express my creativity and passion for photography and videography while adding to my professional portfolio.

Content is the trigger of customer interaction (Rahal, 2021). 

Daily, photos content to both my Instagram and Facebook feed using relevant hashtags to succeed with the algorithm and achieve growth.

l has also created daily Instagram stories based off the daily photo to promote audience retention and promote engagement and well as gain feedback of my work.

Will have also create video edits of my adventures for YouTube and have promoted sneak peaks on both Instagram and Facebook to drive conversion to watch the entire edit on YouTube. 

I have also been thinking of ways to be creative from home as shooting outside is against covid 19 restrictions. I going have a go at creating Instagram reels based on popular trends that I notice and see where that take the growth of the account.

The target audience of my project includes fans of adventure, travel, photography and videography, typically aged between 18-24. While it’s mainly male dominated (55%), I do consider my content to appeal to both genders.

If you’ve got any questions or want further info you can comment on this post or you can tweet me thank you.

Consider Following

Instagram: https://www.instagram.com/aquilahproductions/

Facebook: https://www.facebook.com/AquilahProductions/

Youtube: https://www.youtube.com/channel/UCY3m5aHKCCF26DkOR1bKocw

Is Social Media Management a Good Job?

The project that I was asked to undertake was to research a career that I want to peruse after university comes to an end. Since the beginning of my communication and media degree, I have always wanted to peruse a career in a social media management career. Through conducting secondary research and comparing different sources together in order to find out if this career is for me.

What is social media?

Social media can be thought of in a few different ways. In a practical sense, it is a collection of software-based digital technologies—usually presented as apps and websites—that provide users with digital environments in which they can send and receive digital content or information over some type of online social network. In this sense, we can think of social media as the major platforms and their features, such as Facebook, Instagram, and Twitter. We can also in practical terms of social media as another type of digital marketing channel that marketers can use to communicate with consumers through advertising.

In Hesmondhalgh and Baker’s book the Creative Labour Media work in 3 cultural industries breaks down the objective goals and attributes in deciding what good work is.

Self-Esteem/Self Realisation

Samuels’s ‘9 skills every social media manager must have’ illustrates the skill and technical abilities that are needed to succeed in this industry to become more employable, and also recommends additional sources to improve in the areas that the reader may need to improve on. The skills involve “communication, writing, creativity, efficiency, traditional and digital, customer care, making connections, agility, data analysis.  

Job Security

Appel’s ‘The future of social media in marketing. Which breaks down the future of social media marketing into three different predictions of the consumer, business, and public policy as well as looking at the immediate and long-term futures in these areas.

The Immediate future:

There are many interesting future research avenues to consider when thinking about the role of influencers on social media. First, determining what traits and qualities (e.g., authenticity, trust, credibility, and likability) make sponsored posts by a traditional celebrity influencer, versus a micro-influencer, or even compared to a CGI influencer, successful is important to determine for marketers. Understanding whether success has to do with the actual influencer’s characteristics, the type of content being posted, whether the content is sponsored or not, and so on, are all relevant concerns for companies and social media platforms when determining partnerships and where to invest effort in influencers. In addition, research can focus on understanding the appeal of live influencer content, and how to successfully blend influencer content with more traditional marketing mix approaches.

The Far Future:

There are early indications that social media might feel different in the future. As mobile phones are held in one’s hands and wearable technology is strapped onto one’s skin, companies and brands are exploring opportunities to communicate to users through touch. Indeed, haptic feedback (technology that recreates the sense of touch by applying forces, vibrations, or motions to the user; Brave et al. 2001) is increasingly being integrated into interfaces and applications, with purposes that go beyond the mere call or message notifications.

Current Issues in social media management

Covid 19

Mountifield, C & Sharpe’s paper ‘Managing Social Media Content During a Global Crisis: Interview With Ben Read, Social Media Manager at World in Motion’ explains how Covid 19 has affected social media content which is integral to learn about as it is most likely to affect my employment in the future and I need to stay up to date with the new techniques of social media marketing strategies to remain employable in the future.

Conclusion

Through conducting secondary research and comparing different sources together I have concluded that a career in social media management has succeeded in multiple areas that are portrayed in Hesmondhalgh and Baker’s book the “Creative Labour Media work in 3 cultural industries” and resulting is a job that I want to peruse after my studies at university.

References:

Appel, G, Grewal, L, Hadi, R & Stephen, AT 2020, ‘The future of social media in marketing, Journal of the Academy of Marketing Science, vol. 48, no. 1, pp. 79–95, viewed 1 July 2021, <https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=141133003&site=ehost-live&gt;.

Samuels, R 2021, ‘9 skills every social media manager must have’ Sprout Social, weblog post, 26 March, viewed 25 April 2021  

Hesmondhalgh, D & Baker, S 2011, Creative Labour: Media Work in Three Cultural Industries, Routledge, London.

Mountifield, C & Sharpe, S 2020, ‘Managing Social Media Content During a Global Crisis: Interview With Ben Read, Social Media Manager at World in Motion’, International Journal of Sport Communication, vol. 13, no. 3, pp. 300–306, viewed 1 July 2021, <https://search.ebscohost.com/login.aspx?direct=true&db=s3h&AN=145727424&site=ehost-live&gt;.

The Future of Social Media Marketing

Within this blog post, I will be researching the predicted future of social media marketing in the lenses of consumers, business, and public policy in the short and long term future which I the key aspects to the BCM325 future cultures. I will also predict where I think the future of social media marketing is going as well.

What is social media:

Social media can be thought of in a few different ways. In a practical sense, it is a collection of software-based digital technologies—usually presented as apps and websites—that provide users with digital environments in which they can send and receive digital content or information over some type of online social network. In this sense, we can think of social media as the major platforms and their features, such as Facebook, Instagram, and Twitter. We can also in practical terms of social media as another type of digital marketing channel that marketers can use to communicate with consumers through advertising.

The first academic paper that I read was Appel’s ‘The future of social media in marketing. Which breaks down the future of social media marketing into three different predictions of the consumer, business, and public policy as well as looking at the immediate and long-term futures in these areas.

The Immediate future:

There are many interesting future research avenues to consider when thinking about the role of influencers on social media. First, determining what traits and qualities (e.g., authenticity, trust, credibility, and likability) make sponsored posts by a traditional celebrity influencer, versus a micro-influencer, or even compared to a CGI influencer, more or less successful is important to determine for marketers. Understanding whether success has to do with the actual influencer’s characteristics, the type of content being posted, whether the content is sponsored or not, and so on, are all relevant concerns for companies and social media platforms when determining partnerships and where to invest effort in influencers. In addition, research can focus on understanding the appeal of live influencer content, and how to successfully blend influencer content with more traditional marketing mix approaches.

The Far Future:

There are early indications that social media might feel different in the future. As mobile phones are held in one’s hands and wearable technology is strapped onto one’s skin, companies and brands are exploring opportunities to communicate to users through touch. Indeed, haptic feedback (technology that recreates the sense of touch by applying forces, vibrations, or motions to the user; Brave et al. 2001) is increasingly being integrated into interfaces and applications, with purposes that go beyond the mere call or message notifications

My own prediction’s

The Immediate future:

I believe that social media influencer marketing will continue to slowly grow as well as the continuous paradigm shift of traditional marketing slowly burning out with major companies increasing their spending on social media marketing.

The Far Future:

I believe in the far future that we will have the technology that Elon musk is currently developing ‘The Neural Link’ which will allow us to connect to the internet without a device, which would be social media very interesting as It could mean that we could stream live videos without a device making a more immersive experience.

References:

Appel, G, Grewal, L, Hadi, R & Stephen, AT 2020, ‘The future of social media in marketing, Journal of the Academy of Marketing Science, vol. 48, no. 1, pp. 79–95, viewed 6 May 2021, <https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=141133003&site=ehost-live&gt;.

Communication Avoidance on Social Media

After attending all the lectures for BCM312, week two’s lecture still stood out to me the most. The concept of communication avoidance fascinated me from the aspects of silence being a form of communication like the one-minute silence we give on Anzac day to about how much less social we have become as a society over the last couple of years especially with covid and social media being one of the key ways stayed connected. It also made me reflect on myself and how I truly do prefer to text rather than call often especially if it’s a confrontational conversation. I feel that the significance of this topic is very relevant, and I wanted to find out more about it.

I decided to go with “To discover why do people avoid communication on social media?”. I think that this topic allows me to focus on ‘why’ people chose to avoid specific communication platforms and content. 

I found this topic quite personal as I deeply reflect on my own actions of communication as I use to think that I was talking to someone when I was texting them before watching this lecture. However, after digging deeper into my reflection I realised that, yes, I do prefer to call people for small talk like their day was going and what they have been up to, but when it comes to deep and important conversations or confrontation, I do prefer to text about these things.

I think the topic is significant to this generation as communication avoidance comes with a cost to today’s society as I believe that it is eroding our human nature of empathy towards one another. – meaning that we are slowly being unable to understand and relate to each other’s feelings. I also want to dive deeper and find out why people also choose to stay off specific social media platforms and choose to engage and not engage with specific posts in their feed. 

Background Research / Context:

In this modern world, we have become completely reliant on technology, especially the younger and my generation. Even though technology has connected us, people are born to be socially interactive communicators and there has never been a time in history where we are more communicative. However, though the invention of smartphones has changed the preference of communicating through texting. Statistics show that the number of texts sent has increased by more than 7,700% over the past decade and 68% of smartphone users said they text more likely than they talk on the phone. The main reasons why people prefer to text is categorised into three justifications; ease of use, ease to remember and less stress.

I found Mukerjee, S. and Yang, T’s paper the ‘Choosing to Avoid? A Conjoint Experimental Study to Understand Selective Exposure and Avoidance on Social Media’ outlines social media platforms provide multiple affordances, which convey several cues to guide users in making decisions about which news to consume. Traditional factorial designs have failed to experimentally study the effects of multiple, simultaneous cues operating on social media. As a result, there is little consensus in the literature about their exact effects on news choice. In this study, we use a conjoint experimental design to examine how source outlet cues, message cues, and social endorsement cues shape news selectivity on Facebook. We find that people significantly avoid news items without-party outlet and message cues. We also find that people select news based only on in-party messages cues, but this effect is smaller than the avoidance of out-party cues. Only strong partisans’ demon- strate a preference for news items with in-party source and message cues. Finally, we find no evidence that social endorsement affects people’s news selection behaviour.

In Zhu, Q., Skoric, M. and Shen, F’s paper the “I Shield Myself From Thee: Selective Avoidance on Social Media During Political Protests” This study examines the phenomenon of politically motivated selective avoidance on Facebook in the context of the Hong Kong Umbrella Movement protests in 2014. They conceptualize selective avoidance as individual choices that users make to shield themselves from undesirable dissonant views by removing unwanted information and breaking social ties that transmit such information.

In HICHANG CHO, PENGXIANG LI and ZHANG HAO GOH’s paper the “Privacy Risks, Emotions, and Social Media: A Coping Model of Online Privacy” This study proposes a novel coping model of privacy that extends prior privacy work in two important ways: first, the reconceptualization of privacy coping reflecting both problems- and emotion-focused strategies, and second, the incorporation of discrete emotions as a driver of privacy coping. 

However, the more I researched the more I discovered a gap in the research available and struggled to find research done on why people avoid specific social media platforms and choice to either interact or avoid communication on their chosen social media, this is where I have decided to focus my research.

References:    

HICHANG CHO, PENGXIANG LI and ZHANG HAO GOH (2020) ‘Privacy Risks, Emotions, and Social Media: A Coping Model of Online Privacy’, ACM Transactions on Computer-Human Interaction (TOCHI), 27(6), pp. 1–28. doi: 10.1145/3412367.

Mukerjee, S. and Yang, T. (2020) ‘Choosing to Avoid? A Conjoint Experimental Study to Understand Selective Exposure and Avoidance on Social Media’, Political Communication, pp. 1–19. doi: 10.1080/10584609.2020.1763531.

Zhu, Q., Skoric, M. and Shen, F. (2017) ‘I Shield Myself From Thee: Selective Avoidance on Social Media During Political Protests’, Political Communication, 34(1), pp. 112–131. doi: 10.1080/10584609.2016.1222471.

The Pitch – BCM325

“Business owners must try to adapt strategic choices to match the current internal organisational situation and external market conditions.”

McDowell, Harris and Geho, 2016, p. 1907

Aquilah Productions has become a major part of my Bachelor and Communications degree, whether it be part of an assessment or not have continued developing it since I was in high school for a way for me to express my creativity and my professional portfolio.

‘Brands’ notoriously have difficulty retaining interest over time (Preece et al. 2018, p. 331). And, this is especially true for niche accounts like mine and is integral that I must continue to adapt to the continuous paradigm shifts in modern media in order to stay relevant in the current media climate.

Check out Aquilah Productions

Youtube: https://www.youtube.com/channel/UCY3m5aHKCCF26DkOR1bKocw

Instagram: https://www.instagram.com/aquilahproductions/

Facebook: https://www.facebook.com/AquilahProductions/

Website: https://msha.ke/aquilahproductions/

Aquilah Productions – Digital Artefact

My digital artefact is a discovery/exploration series made up of photo and short 1-2 minute videos with the key subjects of people interacting with nature and man-made features as well as them alone. I developed this project through my passion for content creation, adventure and capturing visuals. For my digital artefact, I plan on continuing my hobby social media account Aquilah Productions which I have run for the past two years during school. Through documenting and creating content of my adventures and explorations and posting to Instagram, Facebook and YouTube.

Starter Pack

I achieved this through uploading daily, high quality photo content to both my Instagram and Facebook feed in order to succeed with the algorithm and achieve growth l have also created daily Instagram stories based off the daily photo to promote audience retention and promote engagement and well as gain feedback of my work. I have also created fortnightly video edits of my adventures for YouTube and have promoted sneak peaks on both Instagram and Facebook to drive conversion to watch the entire edit on YouTube.

Through creating and uploading this adventure content daily for the last two months, l have notice a gradual increase of audience retention and engagement through an increase of likes, total impressions as well as a slow increase in followers on all three media outlets, for Instagram I have gained 80 followers since the beginning of the project, As for Facebook I have mange to gain 40 new page likes and for YouTube 10 new subscribers. I found most of my inspiration for content creation and style through YouTube tutorials for both photo and video editing. I also found inspiration through travel/adventure Instagram pages.

Follow for Follow

l also gained followers through usingGary V’s success video for social media growth, through this source l followed his $1.30 strategy to gain followers and build my community.   By searching location and similar hashtags to find content to interact with. Through this DA I also received a Dm from a new company called Moori Drinks which has ended up in paid work for them in December shooting a Kickstarter video for them with long term work potentially available to

Paid Advertisement

I have also experimented with the use of paid advertisement on both Facebook and Instagram to target specific ages, locations and specific personality and interests in order to convert accounts to engage in my piece of content or convert into followers.

Ads:

My first video edit I made for my DA was from my adventure to Exploring Sydney’s Royal National Park – Wedding Cake Rock and was uploaded to YouTube channel as well as a sperate edit as a preview was uploaded to both my Facebook and Instagram to promote conversion from those social media’s to the full video on YouTube and to subscribe for more content.

YouTube:

Facebook:

Instagram:

I received a lot of positive feedback on both Facebook and Instagram due to the high impressions and total views, As for my YouTube channel struggled to get traction due to being the first post in a 4 month break as for the medium does not allow photo uploads like Instagram and Facebook, thus starting with the algorithm again as an active user, this can be seen in my fortnightly uploads after this original videos.

As for a technical point these videos were easily made due to already gained style and knowledge of final cut pro, for future content would to upload a vlog every other week to maintain a weekly upload schedule and challenge myself due to never vloging before.

Resources:

https://www.youtube.com/watch?v=HHoeFaKzuSc&list=WL&index=6&t=0s

https://www.youtube.com/watch?v=3UI8kjqt09A

https://www.instagram.com/samkolder/

https://www.youtube.com/watch?v=vcEvDpYhM3U&list=WL&index=30&t=0s

https://www.instagram.com/mooridrinks/

Aquilah Productions – Beta

To recap, my digital artefact is reflected around my desire for exploring the outdoors the vastness and scale of natural world and my passion in creating visual content such as photography, videography, and graphic design l have chosen to centre my digital artefact around this hobby that l have done with mates for the past 2 years, and hopefully continue to build my portfolio.

Over the past two month my digital artefact has dramatically changed due to daily posting of high quality photos which have been posted at optimal times on both Facebook and Instagram and have achieved my goals of creating a central hub for nature adventure content.

Gained Followers/Follow for Follow

I have seen a gradual increase of followers across all three media channels, With instagram with the highest with 60 followers gained with Facebook in second place with 10 page likes and YouTube in third with 5 subscribers gained. l also gained followers through using Gary V’s success video for social media growth, through this source l DMed on instagram using the search location feature in the look out for local content creators with a similar page to myself. I managed to connect with Adam Rozmus which caused a follow for follow situation and potentially working together on a project.

Hashtags/Tags

Hash tagging on new posts gained followers and heaps more engagement on the post. I used a mix of popular Instagram tags and tags and related to the actual photo I was posting in. Hash tagging caused an influx of engagement on a post and lead to actual followers.

Business Instagram Insights

I used Instagram business tools to see the progress of my DA and to figure out the main audience l was attracting towards my page and the total impressions of each post. I focused on impressions. The 2 photos below show the difference between the start of the project (Left) and the result now (Right).

Paid Advertisement

I have also experimented with the use of paid advertisement on both Facebook and Instagram to target specific ages, locations and specific personality and interests in order to convert accounts to engage in my piece of content or convert into followers.

Facebook Ads

Where Now?

From here my plan is to create a website using square space to create an offical portfolio. I also plan to be a more active user on Instagram with more commenting on other’s posts.

Check out Aquilah Productions 

YouTube: https://www.youtube.com/channel/UCY3m5aHKCCF26DkOR1bKocw?

Instagram: https://www.instagram.com/aquilahproductions/

Facebook: https://www.facebook.com/AquilahProductions/

Website: https://msha.ke/aquilahproductions/