The Review – BCM 302
PEER REVIEW 1: Leo Twemlow
My fist pitch review is Leo Twemlow project, ‘Foreign Footy’ will be a video essay and blog post collaboration on the sport of rugby league in America.
CONCEPT
Leo has a clear knowledge of the sport of rugby league and therefore already understands the context and current state of the sport that is trying to fit into the American market. A clear problem is stated and justified with a solution to fix such problem over the course of the semester.
METHODOLOGY
Leo plans to create video essays and distribute these videos to niche sub Reddit’s raising awareness of the sport, As i have used reddit in the past to share my own creative videos I have found huge success. This platform also allows for a feedback loop as it’s very common for people to comment on reddit as well as achieve growth for such a niche project. My only suggestion is to potentially edit short clips out of these video essays and upload them on to YouTube shorts If you want some more info on YouTube and how to maximize it then Social Media Manager has some great insights! https://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-marketing-results/
UTILITY
Leo’s DA is relevant and has the ability to create change in the American sporting market. Due to America’s population, the sport of Rugby League has the potential to slide into the American sporting scene and compete with a similar sports league in NFL.
Personally I cannot think of many key weaknesses of this project as it does have the opportunity for growth and development in a niche market. I’m personally a massive fan of rugby league and I didn’t know that there was plan to make the game in USA which is really interesting to me.
PEER REVIEW 2: Charlotte Pierro
My second pitch review is Charlotte Pierro’s project, ‘PIERROPERSPECTIVE ’ will be photography based project based on instagram and youtube, and will consist of creating photography based content for instagram reels as well as her normal post’s.
Concept
Charlotte is doing a photography based Instagram of different people and scenes, that was previously created, she intends to expand on videos, reels, YouTube account and eventually create professional portfolio website to start her career in photography. Committed to the project over recent years, has slowly made a portfolio for herself and can only get better.
Method
Charlotte’s main methodology is implementing the F.I.S.T principles in ‘Pierroperspective’ with consistent Instagram posts and short vlogs on her channel still favoured today, reaching a wide audience, utilising the platforms, adding locations to Instagram may be a little tip. Likewise in my DA I am prototyping Instagram posts and reels as well that are popular. My only suggestion is to build upon some of the points you have already brought up in creating some reels and YouTube content which I’m keen to see what you come up with as I need some lockdown inspiration as well, you could also potentially make and how-to’s content around that just as a creative nudge for creating those reels.
Utility
Consider the value of the project, who the audience is, travellers? Adventures? Hobby? Potential clients, in this case may be a purpose of quality, real images.