The Review – BCM 302

PEER REVIEW 1: Leo Twemlow

My fist pitch review is Leo Twemlow project, ‘Foreign Footy’  will be a video essay and blog post collaboration on the sport of rugby league in America.

CONCEPT

Leo has a clear knowledge of the sport of rugby league and therefore already understands the context and current state of the sport that is trying to fit into the American market. A clear problem is stated and justified with a solution to fix such problem over the course of the semester.

METHODOLOGY

Leo plans to create video essays and distribute these videos to niche sub Reddit’s raising awareness of the sport, As i have used reddit in the past to share my own creative videos I have found huge success. This platform also allows for a feedback loop as it’s very common for people to comment on reddit as well as achieve growth for such a niche project. My only suggestion is to potentially edit short clips out of these video essays and upload them on to YouTube shorts If you want some more info on YouTube and how to maximize it then Social Media Manager has some great insights! https://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-marketing-results/

UTILITY

Leo’s DA is relevant and has the ability to create change in the American sporting market. Due to America’s population, the sport of Rugby League has the potential to slide into the American sporting scene and compete with a similar sports league in NFL.

Personally I cannot think of many key weaknesses of this project as it does have the opportunity for growth and development in a niche market. I’m personally a massive fan of rugby league and I didn’t know that there was plan to make the game in USA which is really interesting to me.

PEER REVIEW 2: Charlotte Pierro

My second pitch review is Charlotte Pierro’s project, ‘PIERROPERSPECTIVE ’  will be photography based project based on instagram and youtube, and will consist of creating photography based content for instagram reels as well as her normal post’s.

Concept

Charlotte is doing a photography based Instagram of different people and scenes, that was previously created, she intends to expand on videos, reels, YouTube account and eventually create professional portfolio website to start her career in photography. Committed to the project over recent years, has slowly made a portfolio for herself and can only get better.

Method

Charlotte’s main methodology is implementing the F.I.S.T principles in ‘Pierroperspective’ with consistent Instagram posts and short vlogs on her channel still favoured today, reaching a wide audience, utilising the platforms, adding locations to Instagram may be a little tip. Likewise in my DA I am prototyping Instagram posts and reels as well that are popular. My only suggestion is to build upon some of the points you have already brought up in creating some reels and YouTube content which I’m keen to see what you come up with as I need some lockdown inspiration as well, you could also potentially make and how-to’s content around that just as a creative nudge for creating those reels.

Utility

Consider the value of the project, who the audience is, travellers? Adventures? Hobby? Potential clients, in this case may be a purpose of quality, real images.

Aquilah Productions – Digital Artefact

My digital artefact is a discovery/exploration series made up of photo and short 1-2 minute videos with the key subjects of people interacting with nature and man-made features as well as them alone. I developed this project through my passion for content creation, adventure and capturing visuals. For my digital artefact, I plan on continuing my hobby social media account Aquilah Productions which I have run for the past two years during school. Through documenting and creating content of my adventures and explorations and posting to Instagram, Facebook and YouTube.

Starter Pack

I achieved this through uploading daily, high quality photo content to both my Instagram and Facebook feed in order to succeed with the algorithm and achieve growth l have also created daily Instagram stories based off the daily photo to promote audience retention and promote engagement and well as gain feedback of my work. I have also created fortnightly video edits of my adventures for YouTube and have promoted sneak peaks on both Instagram and Facebook to drive conversion to watch the entire edit on YouTube.

Through creating and uploading this adventure content daily for the last two months, l have notice a gradual increase of audience retention and engagement through an increase of likes, total impressions as well as a slow increase in followers on all three media outlets, for Instagram I have gained 80 followers since the beginning of the project, As for Facebook I have mange to gain 40 new page likes and for YouTube 10 new subscribers. I found most of my inspiration for content creation and style through YouTube tutorials for both photo and video editing. I also found inspiration through travel/adventure Instagram pages.

Follow for Follow

l also gained followers through usingGary V’s success video for social media growth, through this source l followed his $1.30 strategy to gain followers and build my community.   By searching location and similar hashtags to find content to interact with. Through this DA I also received a Dm from a new company called Moori Drinks which has ended up in paid work for them in December shooting a Kickstarter video for them with long term work potentially available to

Paid Advertisement

I have also experimented with the use of paid advertisement on both Facebook and Instagram to target specific ages, locations and specific personality and interests in order to convert accounts to engage in my piece of content or convert into followers.

Ads:

My first video edit I made for my DA was from my adventure to Exploring Sydney’s Royal National Park – Wedding Cake Rock and was uploaded to YouTube channel as well as a sperate edit as a preview was uploaded to both my Facebook and Instagram to promote conversion from those social media’s to the full video on YouTube and to subscribe for more content.

YouTube:

Facebook:

Instagram:

I received a lot of positive feedback on both Facebook and Instagram due to the high impressions and total views, As for my YouTube channel struggled to get traction due to being the first post in a 4 month break as for the medium does not allow photo uploads like Instagram and Facebook, thus starting with the algorithm again as an active user, this can be seen in my fortnightly uploads after this original videos.

As for a technical point these videos were easily made due to already gained style and knowledge of final cut pro, for future content would to upload a vlog every other week to maintain a weekly upload schedule and challenge myself due to never vloging before.

Resources:

https://www.youtube.com/watch?v=HHoeFaKzuSc&list=WL&index=6&t=0s

https://www.youtube.com/watch?v=3UI8kjqt09A

https://www.instagram.com/samkolder/

https://www.youtube.com/watch?v=vcEvDpYhM3U&list=WL&index=30&t=0s

https://www.instagram.com/mooridrinks/

Comments and Self Reflection Part 2

My first comment was on Michaela Shales blog (BCM215 DA BETA). Michaela said that she changed her original idea of playing video games to starting a blog based on the same idea of f gender sexualisation in video games. I gave her one recommendation at potentially looking potentially using twitter to find a community and start an informal discussion and convert followers to interact with her blog post and receive more feedback.

Link to page

Second comment was on Tobias Joshua Thomas’s blog (BCM 215 Beta blog) he discusses why he chose the topic and he’s love for video games and what topics his has planned into the future of his DA, and the promotional struggles and lack of a feedback. I also gave a recommendation of joining a twitter discussion if there is any on the specific game and media texts which could potentially lead to more readers and engagement with his content.

Link to Page

Third comment was on Ruby Losinno’s blog (RUBY REVIEWS – BETA), she discusses her DA being based around reviewing and potentially reviewing different game shows. I suggested her to look at a particular academic journal about the critique of the price is right which could help in her review process and blog.

Link to page

From this I got to see a lot of different ideas of what goes into the gaming community and different ways that I could further improve my DA. As well as the importance of laying the information out of the reader/viewer, I would much rather just read the key points of a post then have to look through for the important stuff and having relevant topics, something that will engage the viewer. The ways I could improve myself for future comments would be by having more sources instead of just one or two. As well as get sources from a wider range of areas, such as Journal Articles, academic research and YouTube videos (reviews or game/topic breakdowns). Also that my comments could possibly be longer and better structured in order to let the reader get a better understanding of what I am saying.

BCM241 Research Project and DA Pitch

My topic is travel content, I am researching Jay Alvarrez a USA lifestyle and travel influencer. This media niche ranges from travel, photography, videography and extreme activities (e.g. sky diving). Most influencers have a strong connection to their audience “by sharing details of their personal lives, interacting with followers across social media platforms, and encouraging a sense of community” (Lawson, 2020).

Jay Alvarrez has a broad field site, he is a business owner for an online digital assets company called The Creator Studios. In addition to this he posts regularly on instagram, youtube. Over the years, Jay has expanded his network and become popular by keeping his followers up to date with his lifestyle and travels around the world 

My ethnographic research is a “methodology for studies of cultures and peoples, with the assumption that they have something in common” (Sobolewska, F. Smith & Turner, 2009). By researching all of Jay Alvarrez’s social media platforms, I believe that there will be similarities. 

A common ethical issue for lifestyle influencers is authenticity. Wellman, Stoldt & Ekdale (2020) identifies that “ethics of authenticity is premised on two central tenets: being true to one’s self and brand and being true to one’s audience”. 

My DA will be a travel Instagram @aquilahproductions, This will be a fun experiment to see how much I learnt about his lifestyle over the semester and see if I can replicate his Instagram feed. I will also attempt to edit the photos and videos in a similar way and use the same aesthetics he does.

References:

Lawson, C. E. (2020) ‘Skin deep: Callout strategies, influencers, and racism in the online beauty community’, New Media & Society. 

Sobolewska, E., Smith, C.F. and Turner, P., 2009. Auto-ethnography: problems, pitfalls and promise. HCI Educators 2009-playing with our education, pp.91-97.  

Wellman, M.L., Stoldt, R., Tully, M. and Ekdale, B., 2020. Ethics of Authenticity: Social Media Influencers and the Production of Sponsored Content. Journal of Media Ethics, 35(2), pp.68-82.

Comments and Self-Reflection

My first comment was on Michaela Shales blog (Gender Sexualisation in Games). Michaela said that she will focusing on Chapters interactive stories on iPhone, I gave two recommendations at potentially looking at a different genre of games as well as looking into the social aspects of Sims (Mass Effect 2) as well as sharing a link to a Kotaku article about female armour in games. The marketing side of things I found interesting, designers making their character more sexualised in order to attract more players to their game, it was something that I knew but never really thought of.

Link To Page

Second comment was on Tobias Joshua Thomas’s blog (Bcm 215 pitch) he discusses why he chose the topic and he’s love for videogames and what topics his has planned into the future of his DA, one being comparing Battlefield 4 to Battlefield which is one of my favourite game and game developer. I also gave two recommendations at potentially looking at IGN review page to gather ideas on reviewing games as well as asking his opinion on Halo’s story and game design as its one of my favourite games.  

Link To Page

Third comment was on Ruby Losinno’s blog (RUBY REVIEWS – PITCH), she discusses her DA being based around reviewing and potentially reviewing different game shows. I suggested her to look at a particular academic journal about the critique of the price is right which could help in her review process and blog.

Link To Page

From this I got to see a lot of different ideas of what goes into the gaming community and different ways that I could further improve my DA. As well as the importance of laying the information out of the reader/viewer, I would much rather just read the key points of a post then have to look through for the important stuff and having relevant topics, something that will engage the viewer. The ways I could improve myself for future comments would be by having more sources instead of just one or two. As well as get sources from a wider range of areas, such as Journal Articles, academic research and YouTube videos (reviews or game/topic breakdowns). Also that my comments could possibly be longer and better structured in order to let the reader get a better understanding of what I am saying.

Aquilah Gaming – Digital Artefact

I will be looking at Mods in Minecraft as my heading and pitch video says. I will be focusing on all things that fall under that topic.

As of now I don’t have a schedule that I am following, but feel free to leave any recommendations.

My main resource will be referring to is the ‘Making the most of MINECRAFT’ (Custom PC, 2014), Which explains making the most out of the game and how it’s a culture phenomenon. I will also use platforms such as Reddit, articles as well as word of mouth to find the latest Mods and game modes to play.

I will be pulling from my personal experiences as well as friends for interactions with mods. From playing modded Minecraft to playing modded skyrim an open world game

If you have an experience dealing with this topic let me know and I can discuss it in a video. Sent me a message on twitter. @seanpix01

Videos will hopefully have a set structure of game-play with and without Mods, Cheats and Exploits and of course information on the topic.

I am also working on streaming as well as posting to YouTube, these streams will depend on how my internet copes, so keep tuned for that!

Check out Aquilah Gaming 🙂

Twitch: https://www.twitch.tv/aquilahgaming

Youtube: https://www.youtube.com/channel/UC1NBKKBvxxVivnf6fTZSrkA?view_as=subscriber

References:

‘Making the most of MINECRAFT’ (2014) Custom PC, (134), pp. 96–100. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=f6h&AN=98427491 (Accessed: 10 September 2020).