The Review – BCM 302

PEER REVIEW 1: Leo Twemlow

My fist beta review is Leo Twemlow project, ‘Foreign Footy’. After the first round of feedback. Leo’s has iterated and streamlined his content production. As he originally pitched a series of video essays and blog posts that were going to be shared in bite sized pieces of content to both Instagram and Tic Tok to drive conversation to his blogs and video essays. But however decided to drop the video essays and blog portion of the projects and focus on Tik Tok and Instagram.

Primarily, I believe that the move towards smaller, bite-sized content is the way to go with this project as it’s easier to create and share on multiple social media platforms and more importantly, I believe it will help Leo survive in the attention economy. As I have learned over my own past BCM projects and especially my most recent version of my own DA the power of Instagram and Tik Tok helps to get around this issue.

As Leo showed in his beta, his analytics suggest that there is an audience for type of content and that it benefits the sport on a global stage and is relevant and has the ability to create change the American sporting market. Due to America’s population, the sport of Rugby League has the potential to slide into the American sporting scene and compete with a similar sports league in NFL.

Since providing feedback on Leo’s pitch, I’ve had an idea that I think might help improve Leo’s engagement. I think that creating videos explaining the general rules and tactics of the game could be a cool idea and also explain the attributes and skills that are needed to succeed at different positions on the field, As many Americans have probably never heard of the game and what it entails.

Another suggestion I would make is to have a go at uploading the same content on to YouTube shorts  as another platform to spread awareness on as well as it potential to reach a further audience that not necessarily on Tic Tok or Instagram. If you want some more info on YouTube and how to maximize it then Social Media Manager has some great insights! https://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-marketing-results/

Personally I cannot think of many key weaknesses of this project as it does have the opportunity for growth and development in a niche market. I’m personally a massive fan of rugby league and I didn’t know that there was plan to make the game in USA which is really interesting to me.

PEER REVIEW 2: Charlotte Pierro

My second beta I reviewed was Charlotte Pierro’s project, ‘PIERROPERSPECTIVE’. After the first round of feedback. Charlotte has iterated and streamlined her content production. As she originally pitched creating a website for her portfolio in order to peruse a career in professional photography. She has also revisited her first year photography account and for this iteration of it was going to be a photography based project on Instagram and YouTube, and will consist of creating photography based content for Instagram reels as well as her normal post’s.

As Charlotte showed in her beta, her analytics suggest that there is an audience for type of landscape and reels based content. I also really like her photographs and video work as well as the general edit she puts on them.

Since providing feedback on Charlotte pitch, I’ve had an idea that I think might help improve her engagement. Therefore, my suggestion I think that creating videos explaining her editing process could be a great cool idea to try out as many photography influencers I follow create similar content and due to the current global mainstream is the short video platform, and people browse the video to get the opportunity they want to know or cooperate. Putting videos on professional video social platforms will get more attention and reach a larger audience. As for her website it could be a good idea to potentially open up a print store to sell your works on, and use marketing on Instagram to drive sales which could be a neat sideincome.

Another suggestion I would make is to have a go at uploading the same content on to YouTube shorts  as another platform to spread awareness on as well as it potential to reach a further audience that not necessarily on Instagram. If you want some more info on YouTube and how to maximize it then Social Media Manager has some great insights! https://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-marketing-results/.

After browsing these two betas, I think that any success cannot be separated from failure. But if you persist, you will definitely get good results. I also learned a lot of their good advantages and special points. I hope that in the future, we can all develop the projects we are interested in into our own business.

Comments and Self Reflection Part 2

My first comment was on Michaela Shales blog (BCM215 DA BETA). Michaela said that she changed her original idea of playing video games to starting a blog based on the same idea of f gender sexualisation in video games. I gave her one recommendation at potentially looking potentially using twitter to find a community and start an informal discussion and convert followers to interact with her blog post and receive more feedback.

Link to page

Second comment was on Tobias Joshua Thomas’s blog (BCM 215 Beta blog) he discusses why he chose the topic and he’s love for video games and what topics his has planned into the future of his DA, and the promotional struggles and lack of a feedback. I also gave a recommendation of joining a twitter discussion if there is any on the specific game and media texts which could potentially lead to more readers and engagement with his content.

Link to Page

Third comment was on Ruby Losinno’s blog (RUBY REVIEWS – BETA), she discusses her DA being based around reviewing and potentially reviewing different game shows. I suggested her to look at a particular academic journal about the critique of the price is right which could help in her review process and blog.

Link to page

From this I got to see a lot of different ideas of what goes into the gaming community and different ways that I could further improve my DA. As well as the importance of laying the information out of the reader/viewer, I would much rather just read the key points of a post then have to look through for the important stuff and having relevant topics, something that will engage the viewer. The ways I could improve myself for future comments would be by having more sources instead of just one or two. As well as get sources from a wider range of areas, such as Journal Articles, academic research and YouTube videos (reviews or game/topic breakdowns). Also that my comments could possibly be longer and better structured in order to let the reader get a better understanding of what I am saying.

BCM241 Research Project and DA Pitch

My topic is travel content, I am researching Jay Alvarrez a USA lifestyle and travel influencer. This media niche ranges from travel, photography, videography and extreme activities (e.g. sky diving). Most influencers have a strong connection to their audience “by sharing details of their personal lives, interacting with followers across social media platforms, and encouraging a sense of community” (Lawson, 2020).

Jay Alvarrez has a broad field site, he is a business owner for an online digital assets company called The Creator Studios. In addition to this he posts regularly on instagram, youtube. Over the years, Jay has expanded his network and become popular by keeping his followers up to date with his lifestyle and travels around the world 

My ethnographic research is a “methodology for studies of cultures and peoples, with the assumption that they have something in common” (Sobolewska, F. Smith & Turner, 2009). By researching all of Jay Alvarrez’s social media platforms, I believe that there will be similarities. 

A common ethical issue for lifestyle influencers is authenticity. Wellman, Stoldt & Ekdale (2020) identifies that “ethics of authenticity is premised on two central tenets: being true to one’s self and brand and being true to one’s audience”. 

My DA will be a travel Instagram @aquilahproductions, This will be a fun experiment to see how much I learnt about his lifestyle over the semester and see if I can replicate his Instagram feed. I will also attempt to edit the photos and videos in a similar way and use the same aesthetics he does.

References:

Lawson, C. E. (2020) ‘Skin deep: Callout strategies, influencers, and racism in the online beauty community’, New Media & Society. 

Sobolewska, E., Smith, C.F. and Turner, P., 2009. Auto-ethnography: problems, pitfalls and promise. HCI Educators 2009-playing with our education, pp.91-97.  

Wellman, M.L., Stoldt, R., Tully, M. and Ekdale, B., 2020. Ethics of Authenticity: Social Media Influencers and the Production of Sponsored Content. Journal of Media Ethics, 35(2), pp.68-82.