Visual Process Dairy – CAVA 124

Exercise A – Camera Introduction

Part 1

Fast Shutter Speed

F: 9.0 Shutter: 1/200 Iso: 400 White Balance: Cloudy

Slow Shutter Speed

F: 22 Shutter: 2 Seconds Iso: 100 White Balance: Cloudy

Wide Aperture Setting

F: 1.8 Shutter: 1/2000 Iso: 200 White Balance: Cloudy

Small Aperture Setting

F: 22 Shutter: 1 Second Iso: 100 White Balance: Cloudy

Bracketing

Part 2

Lens focal length

Part 3

Framming and Compostion

Portrait
Foreground, middle ground and background
Subject and a non-distracting background
No dominant foreground

Part 4

Light

High Contrast Image
Low Contrast Image

Contact Sheets

Reflection

  • Learning basic camera techniques
  • Learning basic framing/composition
  • Photography as an art form
  • Creating a contact sheet
  • Building a concept
  • These lessons were important to me as I haven’t practised photography in this way in a long time.
  • These lessons are vital in creating my major project as they are the fundamentals of this subject

Exercise B – Landscape as a study of the natural world

Reflection

  • Learning about the definition of what is and is not a landscape photo
  • Learning about the different categories of landscape photography (Study of the ‘natural’ world, documentary, popular culture, politics and propaganda, abstract form, conceptual art).
  • The above photos were inspired by Ansel Adams’s traditional photography practice.
  • The importance of framing/composition of photographs and the idea of looking at shapes within an image, (leading lines within a photo). This concept is extremely important as it takes a photo that looks like a point a shoot as opposed to a carefully framed shot.

Exercise C – Landscape as documentary, popular culture, politics and propaganda

Reflection

  • Documentary landscapes of the Wollongong landscape from mount keria

Exercise D – Landscape as abstract form and conceptual art

Reflection

  • Struggled with the concept of abstract photos in terms of creating a landscape with an aspect of a traditional landscape

Exercise E – Project concept and planning template

Project issue (topic or concept)

What aspects or concepts relating to the theme of Landscape Photography do you plan to engage with through your photographs? What interests you?

  • Natural Beauty
  • Ocean Landscapes (Connection to the beach),
  • Traditional Landscapes/Grand Vistas
  • Natural Beauty
  • Ocean Landscapes (Connection to the beach),
  • Nature
  • Portraits
  • Showing Time
  • Colour Differences
  • Identity

Significance to you

How/why is this concept important to you?

References (minimum of 3)

What photographers/artists and theoretical concepts are informing your work? Describe

  • HIROSHI SUGIMOTO (his abstract work of the ocean)
  • Ansel Adams
  • Jan Dibbets 

Making / Planning

What/where/who

What/where/who will you photograph? That is, what will be your subject(s)? Where do you think you should go (or can go) to take your images? Why is this important to your project?

What: Seascapes

Where: Wollongong/Sydney

Who: N/A

This is important to my primary work as I intend to take photos of places that have significant meaning to me and the course of my life.

Light

What type of light will best suit your approach? How/why is this the best approach? What is your rationale?

With my concept, the plan is to shoot at different times during the day (Sunrise, Middle of the day, sunset, late night, and night.

Outline your shooting plan:

– Where/location(s)
– When (what weeks of class)
– How (photographic approach, resources needed, production issues)

Where: Wollongong/Sydney

When: Week 10, Week 12, Week 13

How: I will use my own equipment, which will consist of my Sony A73, 24-70mm F4 lens and a 55mm 1.8 lens and a tripod as I will be doing long exposures.

Research

Ansel Adams

Ansel Easton Adams was born in February 1902 in San Francisco and is famously known for his landscape photography and known to be an environmentalist who used his art to capture on film rare sights. His fame continually grew through his works of Yosemite National Park and his black and white photos of landscapes, He was also a co-founder of developing the Zone System, a tool to figure out the exact exposure and contrast of the image. The clarity produced by his photos played a pivotal role in the field of the fine arts world and his work is still relevant even today even though his work came to a finish with his death in 1984.

Ansel’s precision and meticulous attention to his composition and use of light and contrast in his photography is one characteristic that I am particularly inspired to implement into my own major work on this subject. Another aspect of his work that I would love to add to my major work would be his practice of pin-sharp focus throughout the entire image as well as using black and white as a colour option for my work. I have also always been into traditional landscape photography and have practised it throughout my years of learning photography. I also see potential to combine modern photo editing techniques and my own style to build upon his works.

HIROSHI SUGIMOTO

Born in 1948 and raised in Tokyo, Hiroshi Sugimoto is a photographer originally from Japan. He studies sociology and politics at Rikkyō University in the same city he grew up in. In 1974, he acquired Bachelor in Fine Arts degree from Los Angeles at the Art Center College of Design. Later on, he shifted to New York.

Sugimoto’s works are made up of several series with each one being distinctive in its theme. The photographer himself described his work as an expression of exposed time or images that act as capsules of time of a series of occurrences. Moreover, his work focuses on the variance between existence and passing away.

Sugimoto’s work’s especially the ones above have a very surreal aspect to them, as well as giving me a sense of calm in them is one characteristic of this work that particularly interested to bring over to my own work. Another aspect of his work that I would love to add to my major work would be his practice of long exposure to seascapes is really interesting to me as well as using black and white as a colour option for my work.

Jan Dibbets

Dutch artist who works mainly with photography. Born in Weert. Trained as an art teacher at the Tilburg Academy 1959-63 and studied painting with Jan Gregoor in Eindhoven 1961-3. Taught art at a training college 1964-7.

Paola Franqui

Puerto Rican-born street photographer living outside of New York City specializing in visual storytelling. She has her BA in Criminal Justice from Rutgers University and has over 5 years of experience working with brands.  What started as a hobby grew to become Paola’s passion, and it has changed her life in ways she never could have imagined.  

This combined with her chosen digital editing and colouring of her photos is a very notable aspect of her work and will inspire my own editing techniques. 

Location Scouting

Wollongong Lighthouse

Week 10 – Images

Contact Sheets

Concept Dot Points

Documentary Landscape/Mount Kiera
  • Wollongong History
  • Steal Works History
  • Documentary
  • Impacts?
Seascapes/Wollongong Harbour
  • The sublime
  • The sublime beauty of nature
  • The sea and the air are the building block of life
  • Personal attraction/connection to the sea (grown-up surfing)
  • Erosion
  • Cleansing the soul
  • Nostalgia
Traditional Landscapes/Waterfalls Belmore Madden Falls
  • Ansel Adam’s
  • A personal connection to nature
  • Study of the natural world

SeaScapes

Reflection

  • Need to clean my camera’s sensor (dirty specs on image)
  • Had to do some basic image clean up to get the spots off the image
  • Also had to remove the boats I’m the original photo
  • Have to reshoot that exact spot on another day/different times
  • Play around with high contrast black and white edits

Week 12 – Images

Contact Sheet – Colour

Contact Sheet – Black and White

Editing Images

To edit my chosen images, I would first organize my photos in lightroom in the order of the contact sheet. Secondly, I would adjust all of the images that I have identified on the contact sheet to the correct exposures, Thirdly I applied a preset that I have already made previously. Lastly, I adjusted any images that look slightly off and export them all into a separate folder.

  • Touch up
  • Used the spot healing brush to clean up the dirty sensor

Final Work

The Sublime

Concept Statement

My approach to this work is based on my own personal connection to the ocean and the beach as many of us share. These photographs are successful, as I believe, they show the beauty of the ocean in the simplest form but evoke a sense of wonder and calmness within these compositions. I also like my photographs to give a feeling of looking at a hidden world we don’t normally see.

The use of long exposures reflects the chaos of a relentless ocean crash against the rocks and sand, and how in this approach slow and mindful approach to photography can create peace and serenity.

Ansel Adam’s practice was a major influence on how I approach this body of work. As I sat at the top of this headland, I had to set the tripod on a jumble of rocks and changing its position even slightly was arduous.” This “protracted ballet” of nudging, tilting, raising, and lowering was for Adams the art of organizing reality to create an aesthetically-pleasing composition.

Nature offers an infinity of views and changing light. There are great photographs waiting to be found everywhere, every day. But they are almost never to be found easily.

Visual Process Diary – CAVA 224

Class Exercise: Camera Review

Image 1

F: 5.0 Shutter: 1/100 Iso: 200 White Balance: Cloudy

Image 2

F: 5.0 Shutter 1/100 Iso: 200 White Balance: Cloudy

Image 3

F:11 Shutter: 1/60 Iso: 400 White Balance: Cloudy

Image 4

F: 5 Shutter: 1/50 Iso: 200 White Balance: Cloudy

Image 5

F:25 Shutter: 2.5 Sec Iso: 200 White Balance: Cloudy

Class Exercise 2

Contact Sheet

Through making a contact sheet I was able to decide which images I was going to use to make a Hockney Joiner.

Editing Photos Review

To edit this image I did a basic edit in adobe camera raw within photoshop. To edit this image I start with a basic edit of the exposure to bring back the highlights due to the slight over-exposure. I also made an adjustment to the hue of the blues and greens to my creative style.

Proof Sheet

Hockney Joiner

Visual Research

David Hockney 

David Hockney, born 9 July 1937 is an English painter, draftsman, printmaker, stage designer, and photographer. As an important contributor to the pop art movement of the 1960s, he is considered one of the most influential British artists of the 20th century. 

In the images above (Hockney Joiners) you can see the multiple angles, focal lengths, and framing taken within each photograph had been collaged and overlapped to make a new image and meaning to the work. This aspect of the photo is quite intriguing to me as it provides the idea of seeing a certain scene from a different perspective and allows the audience to stroll with their eyes over the entire work as they are broken down into specific images. 

Paola Franqui

Puerto Rican-born street photographer living outside of New York City specializing in visual storytelling. She has her BA in Criminal Justice from Rutgers University and has over 5 years of experience working with brands.  What started as a hobby grew to become Paola’s passion, and it has changed her life in ways she never could have imagined.  

This combined with her chosen digital editing and colouring of her photos is a very notable aspect of her work, and will inspire my own editing techniques. 

Jan Dibbets

Dutch artist who works mainly with photography. Born in Weert. Trained as an art teacher at the Tilburg Academy 1959-63 and studied painting with Jan Gregor in Eindhoven 1961-3.

On return to Holland, settled in Amsterdam and began to make ‘Plough Projects’, ‘Beach Projects’ etc., followed by his first ‘Perspective Corrections’. Started in 1967 to use photography to create a dialogue between nature and cool geometrical design by rotating the camera on its axis, taking a series of photographs systematically increasing the shutter speed, etc. 

In the above works, the changing of the horizon is quite a common and very noticeable aspect and has inspired me to take my own twist on this effect within my own work.

This combined with chosen digital editing and colouring of her photos is a very notable aspect of her work and will inspire my own editing techniques. 

Location Scouting

Mount Kiera

Contact Sheet

By creating a contact sheet after my location shoot I’m able to look at all the images and decide on which images are the correct exposure and highlight the ones that need to be adjusted in post-editing for my images to look similar and not look out of place in my series.

Editing Images

To edit my chosen images, I would first organize my photos in lightroom in the order of the contact sheet. Secondly, I would adjust all of the images that I have identified on the contact sheet to the correct exposures, Thirdly I applied a preset that I have already made previously. Lastly, I adjusted any images that look slightly off and export them all into a separate folder.

InDesign

Firstly I would start by creating a grid layout for the number of images I was going to include in my series (24 images). Secondly, I would use the rectangle tool to draw out where my images will go and turn off the stroke width and shape colour. Thirdly I placed the images within the squares I drew and change the fitting to (Fill Content Proportionally) and adjusted slightly for the look I was trying to achieve. Finally, I exported the A3 document to a high-resolution image (12) with 300 PPI

Final Work

Sublime View

By Sean Pickering

Class Exercise – College Exercise

Photoshop Skills – Photo Montage

Major Project Plan

What is your aim or the issue(s) you wish to engage with for the project? What is important to you? What is the concept? For example issues of identity, immigration, and climate change (to name but a few).

  • Natural Beauty
  • Ocean Landscapes (Connection to the beach),
  • Traditional Landscapes/Grand Vistas
  • Natural Beauty
  • Ocean Landscapes (Connection to the beach),
  • Nature
  • Portraits
  • Showing Time
  • Colour Differences
  • Identity

What photographic form will you employ? Refer to the lecture series. For example, will it be a photo assemblage, montage, collage or series in printed format?

  • Photo assemblage

Final project form. What form do you envisage the final submission taking? How many images? How might this be presented for exhibition/ submission? A2 or A3?

  • Two A2 pages printed in landscape form and pined side by side.

References (minimum of 3 artists). What photographers/artists are informing your approach, both in photographic form and issues/content.

  • HIROSHI SUGIMOTO (his abstract work of the ocean)
  • Ansel Adams
  • Jan Dibbets 

Outline your shooting plan:

– Where/location(s)
– When (what weeks of class)
– How (photographic approach, resources needed, production issues)

Where: Wollongong/Sydney

When: Week 10, Week 12, Week 13

How: I will use my own equipment, which will consist of my Sony A73, 24-70mm F4 lens and a 55mm 1.8 lens and a tripod as I will be doing long exposures.

Research

Ansel Adams

Ansel Easton Adams was born in February 1902 in San Francisco and is famously known for his landscape photography and known to be an environmentalist who used his art to capture on film rare sights. His fame continually grew through his works of Yosemite National Park and his black and white photos of landscapes, He was also a co-founder of developing the Zone System, a tool to figure out the exact exposure and contrast of the image. The clarity produced by his photos played a pivotal role in the field of the fine arts world and his work is still relevant even today even though his work came to a finish with his death in 1984.

Ansel’s precision and meticulous attention to his composition and use of light and contrast in his photography is one characteristic that I am particularly inspired to implement into my own major work on this subject. Another aspect of his work that I would love to add to my major work would be his practice of pin-sharp focus throughout the entire image as well as using black and white as a colour option for my work. I have also always been into traditional landscape photography and have practised it throughout my years of learning photography. I also see potential to combine modern photo editing techniques and my own style to build upon his works.

HIROSHI SUGIMOTO

Born in 1948 and raised in Tokyo, Hiroshi Sugimoto is a photographer originally from Japan. He studies sociology and politics at Rikkyō University in the same city he grew up in. In 1974, he acquired Bachelor in Fine Arts degree from Los Angeles at the Art Center College of Design. Later on, he shifted to New York.

Sugimoto’s works are made up of several series with each one being distinctive in its theme. The photographer himself described his work as an expression of exposed time or images that act as capsules of time of a series of occurrences. Moreover, his work focuses on the variance between existence and passing away.

Sugimoto’s work’s especially the ones above have a very surreal aspect to them, as well as giving me a sense of calm in them is one characteristic of this work that particularly interested to bring over to my own work. Another aspect of his work that I would love to add to my major work would be his practice of long exposure to seascapes is really interesting to me as well as using black and white as a colour option for my work.

Jan Dibbets

Dutch artist who works mainly with photography. Born in Weert. Trained as an art teacher at the Tilburg Academy 1959-63 and studied painting with Jan Gregor in Eindhoven 1961-3.

On return to Holland, settled in Amsterdam and began to make ‘Plough Projects’, ‘Beach Projects’ etc., followed by his first ‘Perspective Corrections’. Started in 1967 to use photography to create a dialogue between nature and cool geometrical design by rotating the camera on its axis, taking a series of photographs systematically increasing the shutter speed, etc. 

In the above works, the changing of the horizon is quite a common and very noticeable aspect and has inspired me to take my own twist on this effect within my own work.

This combined with chosen digital editing and colouring of her photos is a very notable aspect of her work and will inspire my own editing techniques. 

David Tatnall  

David Tatnall is an Australian fine art photographer renowned for his luminous images of the Australian Wilderness. He is an authority on large and medium format film photography, as well as pinhole film photography. 

“‘The ‘mysterious beauty of the pinhole photographs lies in long exposure times, indefinite depth of field and a softness that creates a unique and special view of the coast.” 

“Nothing more than a wooden box has created these beautiful almost ethereal images. A film holder at one end and a minuscule hole at the other, no viewfinder, batteries, click or buzz, no upgrades or updates, and no megapixels. Exposure times are calculated using a cardboard dial.” 

Paola Franqui

Puerto Rican-born street photographer living outside of New York City specializing in visual storytelling. She has her BA in Criminal Justice from Rutgers University and has over 5 years of experience working with brands.  What started as a hobby grew to become Paola’s passion, and it has changed her life in ways she never could have imagined.  

This combined with her chosen digital editing and colouring of her photos is a very notable aspect of her work and will inspire my own editing techniques. 

Location Scouting

Wollongong Lighthouse

Week 10 – Images

Concept Dot Points

Seascapes/Wollongong Harbour
  • The sublime
  • The sublime beauty of nature
  • The sea and the air are the building block of life
  • Personal attraction/connection to the sea (grown-up surfing)
  • Erosion
  • Cleansing the soul
  • Nostalgia

SeaScapes

Reflection

  • Need to clean my camera’s sensor (dirty specs on image)
  • Had to do some basic image clean up to get the spots off the image
  • Also had to remove the boats I’m the original photo
  • Have to reshoot that exact spot on another day/different times
  • Play around with high contrast black and white edits

Week 11 – Edit

Reflection

  • Need better images to choose from
  • Attempted to use photoshop, but Indesign was better

Week 12 – Images

Contact Sheet – Colour

Contact Sheet – Black and White

Editing Images

To edit my chosen images, I would first organize my photos in lightroom in the order of the contact sheet. Secondly, I would adjust all of the images that I have identified on the contact sheet to the correct exposures, Thirdly I applied a preset that I have already made previously. Lastly, I adjusted any images that look slightly off and export them all into a separate folder.

  • Touch up
  • Used the spot healing brush to clean up the dirty sensor

InDesign

Firstly I would make two boxes within my chosen format (A2) and would adjust them to the certain angle I wanted the composition to look at, secondly, I would add the images I chose out of my contact sheet. Thirdly I would adjust the horizon to join up with the other image.

Composition Layout – Colour

Composition Layout – Black and White

  • I prefer the black and white versions of my work and I think it suits the idea better.

Final Work

The Sublime

Contextual Report – BCM 302

Introduction:

My Digital Artefact (DA) Aquilah Productions has become a major part of bachelor and communications degree whether it was a part of an assessment or not, I have been developing it since I was in high school for a way for me to express my creativity and passion for photography and videography while adding to my professional portfolio. I have thoroughly enjoyed growing as a creator and learning new skills throughout the development of this Instagram page. 

Background: 

These Instagram, Facebook and YouTube pages have been created to showcase my skills. This page is an online portfolio that is live on the Internet. It show case’s my adventures that I go on. I have also focused on the Instagram reels sides of things over this subject. The market and use for portrait orientated videos have grown rapidly because that’s the predominant shape that our screens are. Potential clients can see what type of images I could take for them.

Proposed Utility:

Based on research Instagram pages tend to have a theme or a niche. Here is a blog about how to find your niche. My Instagram is a mix of two. It is a constant battle that I am fighting on my Instagram. I want to be content-based on my enjoyment of adventuring and exploring places around Australia which is a highly saturated niche on Instagram. Here is an example of a great adventure account. I also want to share my own personality of what I like and who I am as a person. But I don’t know what the future holds for this account. I may commit to one or the other.

The utility is for people to enjoy my content. This content would be useful for other photographers, who want to get inspired by me. It would also be aesthetic to people who have a passion for exploration and adventures or have an interest in photography and videography.

Starter pack: 

As you can see in my starter pack I have a range of ideas and audiences. I have three distinct separate ones, but some cross over. 

I have the “photographer”, the ‘adventurer/travel’ and the “explorers‘’.  

Proposed production method: 

As for my methodology is to look at the past for guidance. And I revamped my posting schedule to a daily photo post to my Instagram and Facebook.

For my photos I take them on my Sony A73, I then upload them to my laptop, edit them in Lightroom and export them using optimal settings for Instagram (2 500px longest edge, 72DPI, sharpening for screens, and in a 4×5 crop or 1×1 or 2×3 depending on the image) Here is a blog post explains why your post ratio is really important.

I will then research hashtags and get a mix of low traffic and high traffic hashtags. Low traffic is generally between 5 – 10k images, these hashtags are very niche. High traffic images are anywhere from 100k – 1 million images. These hashtags are very general such as #photographer #ocean. Within these high traffic hashtags, my images get lost very easily due to the immense amount of images on the tag. I’ll then post them to Instagram from my iPhone.

Here is the website that I use to generate my hashtags to use on my photos and video work. It uses AI to identify the photo/video and picks the best performing hashtags to use from very saturated hashtags to not so popular hashtags.

l have also created daily Instagram stories based on the daily photo to promote audience retention and promote engagement and well as gain feedback on my work. I have also created video edits of my adventures for YouTube and have promoted sneak peeks on both Instagram and Facebook to drive conversion to watch the entire edit on YouTube. I have also thought of ways to be creative from home as shooting outside is against covid 19 restrictions. I going to have a go at creating Instagram reels based on popular trends that I notice and see where that take the growth of the account.

Event : Making

Instagram: https://www.instagram.com/aquilahproductions/

Facebook: https://m.facebook.com/AquilahProductions/

Youtube: https://www.youtube.com/channel/UCY3m5aHKCCF26DkOR1bKocw

Event : Instagram reels.

I did some experiments with Instagram Reels and I got over 3K views on one of my videos.

The feedback from this video was excellent. It got over 60 likes and only 6 comments. The insights for Reels are still not available through Instagram.

This upload was very simple and took only 30 minutes to create the video as I used old photos that I have taken in past which I learned from Gary’s Vaynerchuk blog post on how to create 64 pieces of content a day.

Here are some other videos I posted as reels.

The feedback from using this feature of Instagram has taught me over this iteration of my digital artefact:  

  • I have an audience that enjoys my reel content. 
  • This new platform ‘reels’ has potential to blow up posts.
  • Researching by scrolling through reels to find trends that relate to my media niche really inspires me to create this type of content.
  • Using trending music helps for reels, because people can search for a song and then see videos that have used the song. 
  • My mix of high traffic and low traffic hashtags worked well. 
  • It was also my most successful content that I have posted over the this iteration of my DA.

These are some examples that I based my reels off:

Event: Posting Daily Photos to Instagram/ Facebook

Through the process of creating and uploading daily, l have noticed a gradual increase in audience retention and engagement through an increase of likes, total impressions as well as a slow increase in followers on all three media outlets. 

For Instagram I have gained 110 followers since the beginning of the project, as for Facebook I have mange to gain 10-page likes and for YouTube, I gained 5 subscribers. Which has been my most successful growth of this particular DA since starting this back in 2018.

Event: Posting Personalised Instagram Stories

I did some experiments by creating more personalised Instagram Instagram stories of my everyday opinions and things that I was interested in.

The feedback from these posts was excellent. I would get over 30 responses to the polls I would create on Instagram.

This upload was very simple and took only 30 seconds to create the Instagram stories as I would be watching a movie, tv-show or listening to music which I did on a regular basis during the lockdown.

My Top Gear poll:

The feedback from using this feature of Instagram has taught me over this iteration of my digital artefact:  

  • I have an audience that enjoys my Instagram/Facebook story content. 
  • This feature of the platform allows me to show my personality and interest to my followers.
  • This feature of Instagram is also one of my favourite to use.

Event: Posting Instagram Reels to YouTube Shorts

I did some experiments with YouTube Short where I took the same Instagram Reels and posted them on the YouTube short feature of YouTube. These unfortunately were the worst performing aspect of my DA

https://www.youtube.com/shorts/cYldoirvvUY

The feedback from this video was little to non-existent. It got 5 views and 0 comments.

This upload was very simple and took only 30 seconds to create as it was a video edit that was created for Instagram and required little effort to post it to another platform.

Here are some other videos I posted as reels:

https://www.youtube.com/shorts/Rv6Zget__Uc

https://www.youtube.com/shorts/sWTpSTC8mTw

The feedback from using this feature of YouTube has taught me over this iteration of my digital artefact:  

  • I don’t have an audience on YouTube Shorts
  • I was to post more frequently on there I could create some traction I believe
  • I need to do more research into the feature and find better tips and tricks to perform better on this platforms feature.
  • It was also my most lese successful content that I have posted over the this iteration of my DA.

Event: Working with Campus Group

From my Instagram page, I have picked up work with Campus Group when one of my mates recommend to his boss that was looking for a photographer for an upcoming Jägermeister event in the university bar.

From here Amelia contacted me to get a quote for the job and emailed me the photography brief.

From this experience I have learned:

  • How to follow a creative brief.
  • Shoot on location and attention to detail.
  • Time management
  • How to create an invoice.
  • I now want to pursue this as side gig while I’m at university.  

Event: Reposts on Instagram

In all of my posts on Instagram, I use hashtags and tag people in the image. This gives those accounts permission to repost my image. Getting your image reposted on Instagram is a great way to build your audience and connect with new people. Here is a blog post on how to get featured by these hub accounts.

For instance, my image was reposted on @gracewright one of the people with who I did a shoot would share my post’s to her story which would increase the amount of engagement and followers to my account.

Overall I am very happy with how my DA has progressed throughout this semester of University. I have had many successes that aren’t directly related to my online presence but without my outline presence, these opportunities may not have become available.  

Thanks for reading my DA contextual Essay. If you have any feedback or suggestions drop a comment below.

The Review – BCM 302

PEER REVIEW 1: Leo Twemlow

My fist beta review is Leo Twemlow project, ‘Foreign Footy’. After the first round of feedback. Leo’s has iterated and streamlined his content production. As he originally pitched a series of video essays and blog posts that were going to be shared in bite sized pieces of content to both Instagram and Tic Tok to drive conversation to his blogs and video essays. But however decided to drop the video essays and blog portion of the projects and focus on Tik Tok and Instagram.

Primarily, I believe that the move towards smaller, bite-sized content is the way to go with this project as it’s easier to create and share on multiple social media platforms and more importantly, I believe it will help Leo survive in the attention economy. As I have learned over my own past BCM projects and especially my most recent version of my own DA the power of Instagram and Tik Tok helps to get around this issue.

As Leo showed in his beta, his analytics suggest that there is an audience for type of content and that it benefits the sport on a global stage and is relevant and has the ability to create change the American sporting market. Due to America’s population, the sport of Rugby League has the potential to slide into the American sporting scene and compete with a similar sports league in NFL.

Since providing feedback on Leo’s pitch, I’ve had an idea that I think might help improve Leo’s engagement. I think that creating videos explaining the general rules and tactics of the game could be a cool idea and also explain the attributes and skills that are needed to succeed at different positions on the field, As many Americans have probably never heard of the game and what it entails.

Another suggestion I would make is to have a go at uploading the same content on to YouTube shorts  as another platform to spread awareness on as well as it potential to reach a further audience that not necessarily on Tic Tok or Instagram. If you want some more info on YouTube and how to maximize it then Social Media Manager has some great insights! https://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-marketing-results/

Personally I cannot think of many key weaknesses of this project as it does have the opportunity for growth and development in a niche market. I’m personally a massive fan of rugby league and I didn’t know that there was plan to make the game in USA which is really interesting to me.

PEER REVIEW 2: Charlotte Pierro

My second beta I reviewed was Charlotte Pierro’s project, ‘PIERROPERSPECTIVE’. After the first round of feedback. Charlotte has iterated and streamlined her content production. As she originally pitched creating a website for her portfolio in order to peruse a career in professional photography. She has also revisited her first year photography account and for this iteration of it was going to be a photography based project on Instagram and YouTube, and will consist of creating photography based content for Instagram reels as well as her normal post’s.

As Charlotte showed in her beta, her analytics suggest that there is an audience for type of landscape and reels based content. I also really like her photographs and video work as well as the general edit she puts on them.

Since providing feedback on Charlotte pitch, I’ve had an idea that I think might help improve her engagement. Therefore, my suggestion I think that creating videos explaining her editing process could be a great cool idea to try out as many photography influencers I follow create similar content and due to the current global mainstream is the short video platform, and people browse the video to get the opportunity they want to know or cooperate. Putting videos on professional video social platforms will get more attention and reach a larger audience. As for her website it could be a good idea to potentially open up a print store to sell your works on, and use marketing on Instagram to drive sales which could be a neat sideincome.

Another suggestion I would make is to have a go at uploading the same content on to YouTube shorts  as another platform to spread awareness on as well as it potential to reach a further audience that not necessarily on Instagram. If you want some more info on YouTube and how to maximize it then Social Media Manager has some great insights! https://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-marketing-results/.

After browsing these two betas, I think that any success cannot be separated from failure. But if you persist, you will definitely get good results. I also learned a lot of their good advantages and special points. I hope that in the future, we can all develop the projects we are interested in into our own business.

Aquilah Productions (Digital Artefact Beta)

My Digital Artefact (DA) Aquilah Productions has become a major part of bachelor and communications degree whether it was a part of an assessment or not, I have been developing it since I was in high school for a way for me to express my creativity and passion for photography and videography while adding to my professional portfolio.

Content is the trigger of customer interaction (Rahal, 2021). 

Methodology

As for my methodology is to look at past for guidance, I’m going to revamp my posting schedule and brainstorm new ideas for different content to post within my chosen social medias with the idea to meeting new clients and building a more professional portfolio.

Daily, photos content to both my Instagram and Facebook feed using relevant hashtags to succeed with the algorithm and achieve growth.

l has also created daily Instagram stories based off the daily photo to promote audience retention and promote engagement and well as gain feedback of my work.

I have also been thinking of ways to be creative from home as shooting outside is against covid 19 restrictions. I am going have a go at creating Instagram reels based on popular trends that I notice and see where that take the growth of the account.

Users

This concept is relevant too similar or liked minded people like myself and to people who are interest in exploring and adventuring or have an interest in photography and videography. This da has also developed my personal portfolio and has allowed me to reach out to companies in search for paid work. 

Audience

The target audience of my project includes fans of adventure, travel, photography and videography, typically aged between 18-24. While it’s mainly male dominated (55%), I do consider my content to appeal to both genders.

Process

Through creating and uploading this adventure content daily for the last two months, l have notice a gradual increase of audience retention and engagement through an increase of likes, total impressions as well as a slow increase in followers on all three media outlets. 

For Instagram I have gained 40 followers since the beginning of the project, As for Facebook I have mange to gain 30 page likes and for YouTube 10 subscribers. 

From here my plan is to create a website using square space and open an online print store and target Facebook ads towards the baby boomer generation for a source of income and reinvest into more Facebook and Instagram ads for continue growth of my adventure content. I also plan to be a more active user on Instagram with more commenting on others posts.  

If you’ve got any questions or want further info you can comment on this post or you can tweet me thank you.

Consider Following

Instagram: https://www.instagram.com/aquilahproductions/

Facebook: https://www.facebook.com/AquilahProductions/

Youtube: https://www.youtube.com/channel/UCY3m5aHKCCF26DkOR1bKocw

The Review – BCM 302

PEER REVIEW 1: Leo Twemlow

My fist pitch review is Leo Twemlow project, ‘Foreign Footy’  will be a video essay and blog post collaboration on the sport of rugby league in America.

CONCEPT

Leo has a clear knowledge of the sport of rugby league and therefore already understands the context and current state of the sport that is trying to fit into the American market. A clear problem is stated and justified with a solution to fix such problem over the course of the semester.

METHODOLOGY

Leo plans to create video essays and distribute these videos to niche sub Reddit’s raising awareness of the sport, As i have used reddit in the past to share my own creative videos I have found huge success. This platform also allows for a feedback loop as it’s very common for people to comment on reddit as well as achieve growth for such a niche project. My only suggestion is to potentially edit short clips out of these video essays and upload them on to YouTube shorts If you want some more info on YouTube and how to maximize it then Social Media Manager has some great insights! https://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-marketing-results/

UTILITY

Leo’s DA is relevant and has the ability to create change in the American sporting market. Due to America’s population, the sport of Rugby League has the potential to slide into the American sporting scene and compete with a similar sports league in NFL.

Personally I cannot think of many key weaknesses of this project as it does have the opportunity for growth and development in a niche market. I’m personally a massive fan of rugby league and I didn’t know that there was plan to make the game in USA which is really interesting to me.

PEER REVIEW 2: Charlotte Pierro

My second pitch review is Charlotte Pierro’s project, ‘PIERROPERSPECTIVE ’  will be photography based project based on instagram and youtube, and will consist of creating photography based content for instagram reels as well as her normal post’s.

Concept

Charlotte is doing a photography based Instagram of different people and scenes, that was previously created, she intends to expand on videos, reels, YouTube account and eventually create professional portfolio website to start her career in photography. Committed to the project over recent years, has slowly made a portfolio for herself and can only get better.

Method

Charlotte’s main methodology is implementing the F.I.S.T principles in ‘Pierroperspective’ with consistent Instagram posts and short vlogs on her channel still favoured today, reaching a wide audience, utilising the platforms, adding locations to Instagram may be a little tip. Likewise in my DA I am prototyping Instagram posts and reels as well that are popular. My only suggestion is to build upon some of the points you have already brought up in creating some reels and YouTube content which I’m keen to see what you come up with as I need some lockdown inspiration as well, you could also potentially make and how-to’s content around that just as a creative nudge for creating those reels.

Utility

Consider the value of the project, who the audience is, travellers? Adventures? Hobby? Potential clients, in this case may be a purpose of quality, real images.

Social Media Campaign for Climate Change – BCM 303

Social Media marketing is one of the most effective ways of marketing anything to the world nowadays. It allows marketers to connect and engage potential customers through using strong social media strategies to obtain their targeted audience. Therefore, it is furthermost very important to have the skill to be able to run a social media campaign for our future World Expo for 2025. In this report, I will be focusing on the World Expo theme of ‘Climate Change. Through my discipline of social media marketing and creative direction and to evaluate current social media campaigns that are currently taking place. I have also interviewed a professional in Social Media Management and Creative Directing Julius Dimataga to gain a better understanding of the creative process and collaboration.

Research

Maëlle Jacqmarcq’s “Environmental Activism in the Digital Age” explores the development of new digital technologies and the predicted boon for environmental activism. With social media platforms were expected to facilitate change, and enable activists worldwide to communicate and organise more effectively.

Jacqmarcq (2021, p. 51) observed “The emergence of digital technologies has impacted the environmental movement by increasing the speed and scope of its messages worldwide.” Emphasises the impact that social media plays a significant role in addressing and hopefully positively influencing people on the impacts we have on climate change.

Social media has allowed for the organisation of climate change rallies drastically and has allowed for global participation as many of you have heard of “15-year-old Greta Thunberg started skipping school in 2018 to strike for climate action outside the Swedish parliament in Stockholm. The movement quickly went global. An estimated 1.6 million kids in 125 countries hit the streets during a protest in mid-March. And a youth-led demonstration planned worldwide for 20 September could be the largest climate protest ever.”(Marris 2019).

Google trends for climate change

Interview

Social Media Management and Creative Director – Julius Dimataga

I asked some essential questions about his creative skills, professional values, collaborative production skills and such as:

Q.1 Can you take me through your typical production process from idea development to final presentation?

Q.2 What would you say are key strengths or unique attributes that you bring to this profession?

Q.3 Can you recall any specific experiences that have been pivotal to your professional development?

Q.4 Have you had any memorable professional collaboration experiences? What makes collaboration worthwhile in your line of work?

Q.5 Where do you see your industry in 10 years? Where would you like to see it?

Interview Answers

And these are his answers:

A.1 Depends if I’m doing client work or creative work in that sense. With the creative process, everything begins with a sort of treatment and idea getting down on paper weather writing down a script or storyline or drawing a storyboard always got to be the process where you got to put your vision to paper instead of winging it most of the time with taking film things or photographs of things in visual documentation. I like to document all of my ideas on my I pad, procreate or paper.

From, there I will use whatever resources I have at my disposal, would touch base with my fellow workmates with scripting and organising talent, equipment, find locations and or rent a space to shoot, finally to shoot day and post-production. 

A.2 My key strengths are creativity in the sense of doing things out of the ordinary. I’m not afraid to experiment with things and have a fair bit of experience behind a camera. I can manipulate visuals and tell a narrative.

A.3 I would say maybe a couple of years ago I worked at the waratah’s, It was pivotal because it forced me to be in an environment where it’s always adapting and always changing very very fast. Being in the dynamic of the sport allowed me to see and work where I wasn’t in control all the time. However, I prefer to plan more it has given me that experience to be nimble and It allowed me to travel and work with a big team and very enjoyable

A.4 working with like-minded people and with creative people and people who like to express themselves through that and meet awesome people in awesome places. That’s the most rewarding about this line of work.

A.5 I like where the industry is right now, and how it’s face pace because everyone has access to technology and streaming services I enjoy that right now, it has given people the opportunity to express themselves and tell awesome stories and I want that to continue. For myself, I want to create a Netflix feature movie soon.

Through conducting this interview I have learned the skills and techniques that Julius implements into his creative and collaborative experiences as well as the industry that I want to work in in the future as well. He emphasized writing down ideas at the beginning stages of a creative endeavour as well as planning out the creative idea.    

Critical Evaluation of Case Study’s creative production

I have chosen to evaluate The Conversation’s blog post to evaluate, it breaks down the eight ways to make your climate change social media posts matter:

  1. Relevance matters
  2. Conciseness helps
  3. Chase positive, realistic targets
  4. Avoid misleading terminology
  5. Climate is global: weather is local
  6. Avoid uncertainty
  7. Suggest concrete action
  8. Listen

Theses’ steps would play an integral part in creating creative content on social media to raise awareness of climate change on social media.

Innovative Designs and Visual Communication Strategies in the final presentation

Taking into consideration of my interview with Julius, the case study of how to make your climate change social media posts matter, and the research I have done. I have advised creating a social media campaign around the fact of a proven method of creating awareness for this global issue I would also focus my attention on video creation the using the formation production process that Julius has explained during the interview to ensure my message and the creative idea was filled to my expectations.

Conclusion

Through the combination using Julius’s creative, collaborative teachings and the recent trends that are happening on social media it is important to post content thematically and aesthetically. Being creative with my future content is something I will be keeping in mind for the World Expo presentation. Aside from than regular content itself, it’s also important to post other relevant posts such as fun facts, memes or relevant quotes in the future project’s feeds. It is also very important to engage with our audience and be open to listening to ideas from everyone.

References:

Jacqmarcq, M 2021, ‘Environmental Activism in the Digital Age’, Flux, vol. 11, no. 1, p.41/ 51pp.

Marris, E 2019, ‘Why young climate activists have captured the world’s attention, Nature, 18 September, viewed 17 August, <https://www.nature.com/articles/d41586-019-02696-0&gt;.

Tenbrink, T 2021, ‘Eight ways to make your climate change social media posts matter – from a communication expert,’ The Conversation, 18 June, viewed 16 August,<https://theconversation.com/eight-ways-to-make-your-climate-change-social-media-posts-matter-from-a-communication-expert-161026&gt;.

Aquilah Productions (Digital Artefact Pitch)

My Digital Artefact (DA) Aquilah Productions has become a major part of bachelor and communications degree whether it was a part of an assessment or not, I have been developing it since I was in high school for a way for me to express my creativity and passion for photography and videography while adding to my professional portfolio.

Content is the trigger of customer interaction (Rahal, 2021). 

Daily, photos content to both my Instagram and Facebook feed using relevant hashtags to succeed with the algorithm and achieve growth.

l has also created daily Instagram stories based off the daily photo to promote audience retention and promote engagement and well as gain feedback of my work.

Will have also create video edits of my adventures for YouTube and have promoted sneak peaks on both Instagram and Facebook to drive conversion to watch the entire edit on YouTube. 

I have also been thinking of ways to be creative from home as shooting outside is against covid 19 restrictions. I going have a go at creating Instagram reels based on popular trends that I notice and see where that take the growth of the account.

The target audience of my project includes fans of adventure, travel, photography and videography, typically aged between 18-24. While it’s mainly male dominated (55%), I do consider my content to appeal to both genders.

If you’ve got any questions or want further info you can comment on this post or you can tweet me thank you.

Consider Following

Instagram: https://www.instagram.com/aquilahproductions/

Facebook: https://www.facebook.com/AquilahProductions/

Youtube: https://www.youtube.com/channel/UCY3m5aHKCCF26DkOR1bKocw

Design Process Blog 3

Logo Design

I wanted to design a photography magazine that showed off my business account Aquilah Productions and with this I created a logo in adobe illustrator using the techniques that we learnt in the early stages of this subject using the image trace tool and considering colour, shape and type to create these logos I decided to go with the first design to go on the front page.

Image Trace

I used photoshop to turn one of my photos into a black and white photos to then image draw in illustrator to see if a Armin Hofman type of magazine would be interesting, but unfortunately i didn’t like this design and decided to go with my original idea.

Front Page

Here is the progression of these designs:

Conclusion

Ultimately, this was an extremely enjoyable project and I feel that throughout the course of this design project I have learnt a lot. I have improved upon my technical skills, most notably with Indesign and Photoshop. I have also learnt a lot about the design process, how there are many steps and often it is not linear, so you may have to revisit earlier steps for reworking as your project evolves. I have also learnt a lot about design layout and hierarchy.

Twitter Review – BCM 325

This post will provide a critical self-reflection of my live tweeting ability during the movie screenings in BCM325 – Future Cultures, and the levels of engagement I achieved in my tweets. Despite being new to live tweeting while watching a movie, I felt that I missed key aspects of dialog or story as I was trying to make a meme or ask a thoughtful question to ask my peers but throughout this time I slowly improved.

Most of the engagement on my original tweets came from discussion about the film and its ideas about the future. I believe these tweets do well because a key component of the BCM325 sessions is to continuously unpack future cultures tropes and ask meaningful questions about the future that these films provide.

Other tweets that were based on funny comments or memes gathered better engagement this time around as I put more effort into my memes, comments and were based on film that were funny and relatable to my peers.

During the sessions I also live tweeted additional interesting sources about the films. Which received mixed levels of engagement, due to my peers were unlikely to read an article while also attempting to live tweet about the film as the same time. Posting additional sources is something I need to work on and do more often.

Finally, I found engage with other people tweets very interesting as we posed questions to one other about the movies we watched which lead to my own further research into what was being questioned furthering my knowledge of the topic that were being discussed about the film. I also engage in the tweets of other viewers through replies, retweets and likes. This something that I got a-lot better at during this assignments and found that i enjoyed the most.