The Review – BCM 302

PEER REVIEW 1: Leo Twemlow

My fist pitch review is Leo Twemlow project, ‘Foreign Footy’  will be a video essay and blog post collaboration on the sport of rugby league in America.

CONCEPT

Leo has a clear knowledge of the sport of rugby league and therefore already understands the context and current state of the sport that is trying to fit into the American market. A clear problem is stated and justified with a solution to fix such problem over the course of the semester.

METHODOLOGY

Leo plans to create video essays and distribute these videos to niche sub Reddit’s raising awareness of the sport, As i have used reddit in the past to share my own creative videos I have found huge success. This platform also allows for a feedback loop as it’s very common for people to comment on reddit as well as achieve growth for such a niche project. My only suggestion is to potentially edit short clips out of these video essays and upload them on to YouTube shorts If you want some more info on YouTube and how to maximize it then Social Media Manager has some great insights! https://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-marketing-results/

UTILITY

Leo’s DA is relevant and has the ability to create change in the American sporting market. Due to America’s population, the sport of Rugby League has the potential to slide into the American sporting scene and compete with a similar sports league in NFL.

Personally I cannot think of many key weaknesses of this project as it does have the opportunity for growth and development in a niche market. I’m personally a massive fan of rugby league and I didn’t know that there was plan to make the game in USA which is really interesting to me.

PEER REVIEW 2: Charlotte Pierro

My second pitch review is Charlotte Pierro’s project, ‘PIERROPERSPECTIVE ’  will be photography based project based on instagram and youtube, and will consist of creating photography based content for instagram reels as well as her normal post’s.

Concept

Charlotte is doing a photography based Instagram of different people and scenes, that was previously created, she intends to expand on videos, reels, YouTube account and eventually create professional portfolio website to start her career in photography. Committed to the project over recent years, has slowly made a portfolio for herself and can only get better.

Method

Charlotte’s main methodology is implementing the F.I.S.T principles in ‘Pierroperspective’ with consistent Instagram posts and short vlogs on her channel still favoured today, reaching a wide audience, utilising the platforms, adding locations to Instagram may be a little tip. Likewise in my DA I am prototyping Instagram posts and reels as well that are popular. My only suggestion is to build upon some of the points you have already brought up in creating some reels and YouTube content which I’m keen to see what you come up with as I need some lockdown inspiration as well, you could also potentially make and how-to’s content around that just as a creative nudge for creating those reels.

Utility

Consider the value of the project, who the audience is, travellers? Adventures? Hobby? Potential clients, in this case may be a purpose of quality, real images.

Aquilah Productions (Digital Artefact Pitch)

My Digital Artefact (DA) Aquilah Productions has become a major part of bachelor and communications degree whether it was a part of an assessment or not, I have been developing it since I was in high school for a way for me to express my creativity and passion for photography and videography while adding to my professional portfolio.

Content is the trigger of customer interaction (Rahal, 2021). 

Daily, photos content to both my Instagram and Facebook feed using relevant hashtags to succeed with the algorithm and achieve growth.

l has also created daily Instagram stories based off the daily photo to promote audience retention and promote engagement and well as gain feedback of my work.

Will have also create video edits of my adventures for YouTube and have promoted sneak peaks on both Instagram and Facebook to drive conversion to watch the entire edit on YouTube. 

I have also been thinking of ways to be creative from home as shooting outside is against covid 19 restrictions. I going have a go at creating Instagram reels based on popular trends that I notice and see where that take the growth of the account.

The target audience of my project includes fans of adventure, travel, photography and videography, typically aged between 18-24. While it’s mainly male dominated (55%), I do consider my content to appeal to both genders.

If you’ve got any questions or want further info you can comment on this post or you can tweet me thank you.

Consider Following

Instagram: https://www.instagram.com/aquilahproductions/

Facebook: https://www.facebook.com/AquilahProductions/

Youtube: https://www.youtube.com/channel/UCY3m5aHKCCF26DkOR1bKocw