Aquilah Productions – Digital Artefact

My digital artefact is a discovery/exploration series made up of photo and short 1-2 minute videos with the key subjects of people interacting with nature and man-made features as well as them alone. I developed this project through my passion for content creation, adventure and capturing visuals. For my digital artefact, I plan on continuing my hobby social media account Aquilah Productions which I have run for the past two years during school. Through documenting and creating content of my adventures and explorations and posting to Instagram, Facebook and YouTube.

Starter Pack

I achieved this through uploading daily, high quality photo content to both my Instagram and Facebook feed in order to succeed with the algorithm and achieve growth l have also created daily Instagram stories based off the daily photo to promote audience retention and promote engagement and well as gain feedback of my work. I have also created fortnightly video edits of my adventures for YouTube and have promoted sneak peaks on both Instagram and Facebook to drive conversion to watch the entire edit on YouTube.

Through creating and uploading this adventure content daily for the last two months, l have notice a gradual increase of audience retention and engagement through an increase of likes, total impressions as well as a slow increase in followers on all three media outlets, for Instagram I have gained 80 followers since the beginning of the project, As for Facebook I have mange to gain 40 new page likes and for YouTube 10 new subscribers. I found most of my inspiration for content creation and style through YouTube tutorials for both photo and video editing. I also found inspiration through travel/adventure Instagram pages.

Follow for Follow

l also gained followers through usingGary V’s success video for social media growth, through this source l followed his $1.30 strategy to gain followers and build my community.   By searching location and similar hashtags to find content to interact with. Through this DA I also received a Dm from a new company called Moori Drinks which has ended up in paid work for them in December shooting a Kickstarter video for them with long term work potentially available to

Paid Advertisement

I have also experimented with the use of paid advertisement on both Facebook and Instagram to target specific ages, locations and specific personality and interests in order to convert accounts to engage in my piece of content or convert into followers.

Ads:

My first video edit I made for my DA was from my adventure to Exploring Sydney’s Royal National Park – Wedding Cake Rock and was uploaded to YouTube channel as well as a sperate edit as a preview was uploaded to both my Facebook and Instagram to promote conversion from those social media’s to the full video on YouTube and to subscribe for more content.

YouTube:

Facebook:

Instagram:

I received a lot of positive feedback on both Facebook and Instagram due to the high impressions and total views, As for my YouTube channel struggled to get traction due to being the first post in a 4 month break as for the medium does not allow photo uploads like Instagram and Facebook, thus starting with the algorithm again as an active user, this can be seen in my fortnightly uploads after this original videos.

As for a technical point these videos were easily made due to already gained style and knowledge of final cut pro, for future content would to upload a vlog every other week to maintain a weekly upload schedule and challenge myself due to never vloging before.

Resources:

https://www.youtube.com/watch?v=HHoeFaKzuSc&list=WL&index=6&t=0s

https://www.youtube.com/watch?v=3UI8kjqt09A

https://www.instagram.com/samkolder/

https://www.youtube.com/watch?v=vcEvDpYhM3U&list=WL&index=30&t=0s

https://www.instagram.com/mooridrinks/

Internet of Things

The development of the internet has come with innovations which have altered the way we learn and search. The use of QR codes has heightened the everyday human’s ability to search and learn within a matter of seconds.

Originally the QR code was invented to enable the tracking of car parts in a factory where cars are assembled. The QR code all started with a Japanese car manufacturing company, Denso Wave, which now in present day has become a “necessary ingredient in the future of augmented reality and pandemic control.”

The innovation of the QR code is just one of the inventions which has stemmed from an evolving ‘internet of things’. This is where certain ‘thing’ are attached with a code or data which makes the ‘thing’ unique and only traceable through the specific attachment.

Dark Fiber: Botnets

This week in our lecture we looked at a series of events that have taken place over the past 20-30 years regarding the internet, in particular, the use of Botnets and the idea of a sock puppet army.

A botnet is simply a number of internet-connected devices. Botnets are more often used for non-illegal activities and are often referred to as ‘the workhorses of the internet’.

Botnets become a problem when looking at their illegal purposes, as they can be used for malicious attacks including credentials leaks, data theft and DDoS attacks to name a few.

This then moves into the idea of a sock puppet army. This term was first coined when documents were released stating that the US government had thousands/tens of thousands of fake accounts on social media that looked realistic. This got people talking about how this has the potential to sway public opinions or draw focus from important topics.

Anonymous

Anonymous: The Resistance…

They are anyone and everywhere. Hiding in the shadow and on the internet.

If you are unfamiliar with Anonymous well then! You are in for a treat!

Anonymous to summarise is as the name suggests an anonymous decentralised movement. They are hackers known for their various cyber attacks mostly against several governments, oh and of course Scientology…

Aquilah Productions – Beta

To recap, my digital artefact is reflected around my desire for exploring the outdoors the vastness and scale of natural world and my passion in creating visual content such as photography, videography, and graphic design l have chosen to centre my digital artefact around this hobby that l have done with mates for the past 2 years, and hopefully continue to build my portfolio.

Over the past two month my digital artefact has dramatically changed due to daily posting of high quality photos which have been posted at optimal times on both Facebook and Instagram and have achieved my goals of creating a central hub for nature adventure content.

Gained Followers/Follow for Follow

I have seen a gradual increase of followers across all three media channels, With instagram with the highest with 60 followers gained with Facebook in second place with 10 page likes and YouTube in third with 5 subscribers gained. l also gained followers through using Gary V’s success video for social media growth, through this source l DMed on instagram using the search location feature in the look out for local content creators with a similar page to myself. I managed to connect with Adam Rozmus which caused a follow for follow situation and potentially working together on a project.

Hashtags/Tags

Hash tagging on new posts gained followers and heaps more engagement on the post. I used a mix of popular Instagram tags and tags and related to the actual photo I was posting in. Hash tagging caused an influx of engagement on a post and lead to actual followers.

Business Instagram Insights

I used Instagram business tools to see the progress of my DA and to figure out the main audience l was attracting towards my page and the total impressions of each post. I focused on impressions. The 2 photos below show the difference between the start of the project (Left) and the result now (Right).

Paid Advertisement

I have also experimented with the use of paid advertisement on both Facebook and Instagram to target specific ages, locations and specific personality and interests in order to convert accounts to engage in my piece of content or convert into followers.

Facebook Ads

Where Now?

From here my plan is to create a website using square space to create an offical portfolio. I also plan to be a more active user on Instagram with more commenting on other’s posts.

Check out Aquilah Productions 

YouTube: https://www.youtube.com/channel/UCY3m5aHKCCF26DkOR1bKocw?

Instagram: https://www.instagram.com/aquilahproductions/

Facebook: https://www.facebook.com/AquilahProductions/

Website: https://msha.ke/aquilahproductions/

Network Insurgencies

Social media has made an imprint in today’s society. Allowing for the ease of communication and simplifying the ability to learn and promote. However, with positives comes the negatives as a society which aims to be connected often becomes disconnected.

A negative which has been imprinted within our brains is Social Media’s ease to promote “black magic”. A sort of black magic which leads us as humans to make bad choices.

Personally, I can relate as when assignments and everyday tasks pile up one-by-one, I find some of those tasks can be done to the bare minimal effort and not to a satisfactory effort.

However I also find social media as extremely influential and positive as it can allow for motivation and to spark a drive to do more.

So the question is whether the negatives outweigh the positives?

Feudalism and Walled Gardens

Feudalism takes the aged idea of a ‘walled garden’ and modernises it to display what the internet is like today. Feudalism 2.0 is the idea that certain companies create ‘walled gardens’ surrounding their products to prevent the external use of such aspects, therefore patenting their work.

Nowadays, Apple maintains full control over their IOS and macOS operating systems and selective process for all their applications that their systems can run, thus once a person is bought into their metaphorical ecosystem. Consumers may customise, personalise and design to their own pleasure, using IOS and macOS applications only.

Putting up a walled garden pulls and entices users to buy more Apple products and thus benefiting profits across the board. A smart idea which companies are beginning to use, benefiting their operations and marketing.

Are you in the Apple ecosystem?

Attention Economy

This lecture was really interesting because attention economy is what I call a destructive weapon because as much as it is “beneficial”…its definitely not. It a social media’s way of keeping you on their platform because of their “amazing personalised feed.”

In relating this concept and idea from the lecture to my personal experiences with social media and running my Digital Artefact, Aquilah Productions through platforms like Instagram, Facebook and YouTube  I can confidently say I am a victim to falling into the attention economy.

For you to understand, this isn’t a good thing either. It can cost you a lot of harm on your mental & physical well-being. It not only is a distraction but it an article I read explained it discussed “that it takes more than 20 minutes to get back into the flow once you’ve been interrupted, so even just “one little look” can have a huge consequences for our focus.”

I would love to be able to sit here typing to you and say that attention economy is a great thing and we should all participate in it…however it isn’t and if you stay away from it you might save yourself. Especially going on Instagram as much as it is great, it’s also disruptive to our everyday life and it’s time, our precious time that we are paying / feeding to technology and social media.

Remediation

Liquid Labour

For this weeks blog post we look at the chronic task of sorting, in particular I will shed some light on ‘Liquid Life’ and the fragility of owning a job in this generation.

“Today we are in the middle of a new media revolution – the shift of all
culture to computer-mediated forms of production, distribution, and communication.” (Manovich, 2001).

In a way media can act as a peacemaker to a liquid life in which we live in. Media can make us understand how the world is changing and adapting constantly. It’s what makes the world tick in a way and my GIF displays this notion. It also shows the forever flow of the internet in the world.

I’m sure it’s daunting for most BCM students knowing that they are studying for a degree which could possibly lead to unemployment or a long period of searching and sorting for the perfect job. Personally, I do feel worried about building a portfolio in a “portfolio workplace” with the uncertain nature of finding a job (Deuze, 2006). Yet this BCM206 subject can help manage and gain experience in agerating and curating content for my own portfolio for future employers.

Aquilah Productions – Digital Artefact


From my desire to exploring the outdoors the vastness and scale of natural world and my passion in creating visual content such as photography, videography, and graphic design l have chosen to center my digital artefact around this hobby that l have don with mates for the past 2 years, and hopefully continue to build my portfolio and try learn media outlets.

My plan to deliver my adventure content is through using the same social media platforms as for BCM114, and to start to incorporate other platforms such as Tic Tok to further my potential reach.

My content will be targeted towards similar minded people or people with the same hobbies as myself and build an online community of exploring and adventuring through nature and man made structures.

I tested this by observing my past analytics of Instagram and YouTube. And concluded to that quality of content seems to work on youtube even without regular posting, as well as tags and title play a big role in exposure, as for Instagram requires regular quality posts as well are using relevant hashtags.

Check out Aquialh Productions 🙂

Instagram: https://www.instagram.com/aquilahproductions/

Facebook: https://m.facebook.com/AquilahProductions/

Youtube: https://www.youtube.com/channel/UCY3m5aHKCCF26DkOR1bKocw

Website: https://msha.ke/aquilahproductions/