Do We Trust Social MEDIA?

We are always told by our parents; “be careful what you put online”. Yeah well, they’re right.

Everything that we do online is being recorded and mined for monetary gain and with your permission!!!

A great way to show the ethical misuse of information by media owners, would be to explore the Facebook and Cambridge Analytica scandal. Millions of innocent user’s data was mined and analysed for political propaganda reasons and financial gain. Naturally resulting in mistrust from the public eye and bringing questionable thoughts to users contributing to the platform, making them think twice before posting about their private life as they consider what Facebook will do with the gathered information.

As a result of researching further into this topic, it was illustrated to me that most of our news channels, media owners and social media owners use their mediums to showcase information, in a way where the targeted audience can perceive their ideal ‘truth’. These owners however have the power to thrive through hiding what is true, as well real ownership to our privacy in the online space.

My point for this blog was to communicate the fact that not everything you see or read should be believed, and that people should seek their own truth through fact checking and consuming the same ‘story’ through multiple reliable sources, before committing to a viewpoint or opinion.

Do we want a digital profile?, Can we trust the companies who hold our information?

So what do you think? 🤔 leave your thoughts in the comments below!

Technology Evolution Train Don’t Miss it

There has been an interesting shift in our younger generations over the last 5- 10 years, with the dawn of smart devices, the way we raise our future generations from learning to communication.

It is an interesting topic to people of my age, as most of us notice to difference with the younger generation with smartphones at 6 while we grew up with doing stuff outside, using your imagination and racing home from school to watch our favourite cartoons.

I think it will be extremely interesting how the older generation enacts upon this shift of “smart device generation”. As parents want to try limit screen time, though this can be compared to their generation of the tv and developing “Square eyes”. As for people my age will be considered for the next big step such as VR (Vital Reality) and be begging for the selfie days.

For more on this discussion, check out the video below!

So what do you think? 🤔 leave your thoughts in the comments below!

CoPyRiGhT? CoPyLEfT?

This week’s lecture was centred around the history and creation of copyright as well as looking at the future of copyleft as well.

In a galaxy far away the entire concept of copyright simply did not exist, meaning there were no restrictions on stealing someones work to publish as your own.

So when the idea of copyright was created, It only lasted for 14 years after the publication of the product. Since then, many companies have realised that they could lose entire franchises to the public domain because of the limited timeline of copyright.

Not unless Disney has anything to do with it

You see, Disney doesn’t want to lose the rights to Mickey Mouse, so they are one of the major influences to the extension of these laws. As seen in the graph below

With out the creation of copyleft (Creative Commons), and the denial of Article 13 protecting, which allows for a generative online community in all areas from music to videos. Creators are promoted to remix, retell their own story or idea’s through the use of another’s content as long as it is referenced.

What’d you think Copyright or Copyleft? leave your thoughts in the comments below!

Digital Artefact Beta Version

To recap, my digital artefact is reflected around my desire for exploring the outdoors the vastness and scale of natural world and my passion in creating visual content such as photography, videography, and graphic design l have chosen to centre my digital artefact around this hobby that l have done with mates for the past 2 years, and hopefully continue to build my portfolio.

Over the past two month my digital artefact has dramatically changed due to daily posting of high quality photos which have been posted at optimal times on both Facebook and Instagram and have achieved my goals of creating a central hub for nature adventure content.

Gained Followers/Follow for Follow

I have seen a gradual increase of followers across all three media channels, With instagram with the highest with 60 followers gained with Facebook in second place with 10 page likes and YouTube in third with 5 subscribers gained. l also gained followers through using Gary V’s success video for social media growth, through this source l DMed on instagram using the search location feature in the look out for local content creators with a similar page to myself. I managed to connect with Adam Rozmus which caused a follow for follow situation and potentially working together on a project.


Hash tagging on new posts gained followers and heaps more engagement on the post. I used a mix of popular Instagram tags and tags and related to the actual photo I was posting in. Hash tagging caused an influx of engagement on a post and lead to actual followers.

Business Instagram Insights

I used Instagram business tools to see the progress of my DA and to figure out the main audience l was attracting towards my page and the total impressions of each post. I focused on impressions. The 2 photos below show the difference between the start of the project (Left) and the result now (Right).

Paid Advertisement

I have also experimented with the use of paid advertisement on both Facebook and Instagram to target specific ages, locations and specific personality and interests in order to convert accounts to engage in my piece of content or convert into followers.

Where Now?

From here my plan is to create a website using square space and open an online print store and target Facebook ads towards the baby boomer generation for a source of income and reinvest into more Facebook and Instagram ads for continue growth of my adventure content. I also plan to be a more active user on Instagram with more commenting on other’s posts.

Check out Aquilah Productions 🙂




Inside the Simulation

The present stage, in which social life has become completely dominated by the accumulated productions of the economy, is bringing about a general shift from having to appearing — all “having” must now derive its immediate prestige and its ultimate purpose from appearances.

Guy Debroad

When was the last time you were scrolling through any social media from Instagram, Facebook or Snapchat and saw a inspiring traveling post or workout video from an influencer?

How did that make you feel? Jealous maybe envious of their experiences.

Maybe social media is a Spectacle?

This concept is further explained through popular podcaster Joe Rogan with guest Elon musk both discuss the possibility of us living in a simulation and the simulation of social media is everyone as happy as they show or look? Photoshop?

So what do you think? 🤔 leave your thoughts in the comments below!

Framing and Construction of Perception

In its most basic form, the process of framing can be anything from the way your brain turns the overwhelming amount of sensory input into what you end up perceiving as ‘reality’, to a journalist seeing an event, adapting to a specific frame, then turning it into a story and can be down more than once depending on the audience.

Framing, alike agenda setting, is an inherently ideological act, whether consciously or not. Various issues can influence how frames are created. Likewise issues such as the race, class and gender of journalists, editors, owners and audiences can influence framing.

An example to which came of interest to me is the variance in which the media often portrays during and post event newspapers from the Lint Cafe Siege – Sydney.

What do you think?, Interesting how The Daily Telegraph originally portrays the event like one of a terrorist attack, compared to the reality of the event.

Distributed Media and Meme Warfare

Internet memes are deployed in battles of politically motivated and semantically targeted content across social media as part of a period of broader conflict. This leads to the notion of propaganda as being extremely prevalent on the internet, though Users are often blind to it, and dismiss it as if it were nothing as memes are often used as jokes and funny scenarios which Users relate to, they can often be used to brainwash masses of people into thinking something leading into.

Memetic warfare has been described as “competition over narrative, ideas, and social control in a social-media battlefield”. A recent case study of the #DraftourDaughters twitter trend – what was believed to be horrifying political campaigns spread by Hillary Clinton, were actually disturbing memes made by certain 4Chan users which had copied everything she used and remade it in a darker tone. This in turn made many people dislike Hillary, despite it not being her fault.

In our tutorial we played around with the idea of an image having multiple meanings and can be used as a consistent message or format that can be considered propaganda on the BCM112 hashtag on twitter.

Collective Intelligence

As explained in our lecture this week, collective intelligence refers to a community or group of people that hold a shared interest in topics or ideas, coexisting in the same online space so they can gather, curate and network information.

The MIT Center for Collective Intelligence, defines Collective Intelligence as “a group of individuals doing things collectively that seem intelligent”.

This concept can be witnessed in nature through groups of animals such as ants. Individually, ants are not overly intelligent organisms, but working together as a colony are capable of performing extraordinary feats.

A great example of collective intelligence through the power of the internet, is the troll on Shia LaBeouf’s “He Will Not Divide Us” campaign. Here the population ‘4 Chan’ worked together to find a hidden live stream camera, recording a flag that read “He will not divide us” aimed at US President Donald Trump, and replaced it with a Trump supporting hat and shirt in order to troll LaBeouf and his views.

The Medium is the Message II

“The personal and social consequences of any medium – that is, of any extension of ourselves – results from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology”

Marshall McLuhanin

This week’s lecture was centred around exploring the economic differences between traditional legacy media and the internet paradigm.

I made gifs, videos and tweets that focus on creating and uploading a meme with zero cost, and reaping the benefits of this Emergent Media Economical Model. Gifs, videos and memes have a low risk of failure, unlike the Legacy Media Model – corporately used – which is filtered based on cost. The video and gifs I made provide comical value to, and allow for participation from an audience.


The Medium is the Message

“The Medium is the message. This is merely to say that the personal and social consequences of any medium/ that is, of any extension of ourselves/ result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology”

Marshall McLuhan

More than 100 years later and this ideology seems to be convoluted and over complex, However take a step back and think about how this statement unfolds and still applies to our everyday lives.

This results in that every medium conveys a message to it’s users from the light bulbs in their room, to the clothes they choose to wear that particular day, to the consumption of social media.