Media Ownership

Have you ever yourself asked the question: Do I trust the media?

Like many of us I use a range of media outlets, from watching Channel 9 News to scrolling through Facebook and checking Snapchat ‘stories’. However with the increase of #Fakenews this consumption of content can be perceived as being manipulated or having a bias viewpoint, as a result of its media ownership. With this in mind I take information and so called “facts” with a grain of salt, and conduct my own research to compare multiple media outlets for correct and reliable information and avoid being deceived or lied to.

“Millions of Facebook users have no idea they’re using the internet.”

By Leo Mirani February 9, 2015

This blog post from Leo Mirani illustrates the case of users unknowing that using social media platforms, is actually being a part of the internet paradigm. His post refers to the idea that users are gaining news and information through only one source – Facebook – which opens the individual to receive and consume fake information, and in turn falsely changes ones perception of the world and its events. Below is a bar graph from the same post, that shows that 5% of the US population – over 16 million people! – believe that Facebook is not the internet.

Blog Post: Leo Mirani February 9, 2015

We can further explore this by asking: Who owns the media that you consume? And, do they change or manipulate your feed or the content you see or read about? Below outlines the owners of some of the world’s major media platforms:

Sydney Morning Herald: Fairfax

Facebook: Mark Zuckerberg

Snapchat: Snap Inc.

Google: Alphabet Inc.

A great way to show the ethical misuse of information by media owners, would be to explore the Facebook and Cambridge Analytica scandal. Millions of innocent user’s data was mined and analysed for political propaganda reasons and financial gain. Naturally resulting in mistrust from the public eye and bringing questionable thoughts to users contributing to the platform, making them think twice before posting about their private life as they consider what Facebook will do with the gathered information.

As a result of researching further into this topic, it was illustrated to me that most of our news channels, media owners and social media owners use their mediums to showcase information, in a way where the targeted audience can perceive their ideal ‘truth’. These owners however have the power to thrive through hiding what is true, as well real ownership to our privacy in the online space.

My point for this blog was to communicate the fact that not everything you see or read should be believed, and that people should seek their own truth through fact checking and consuming the same ‘story’ through multiple reliable sources, before committing to a viewpoint or opinion.

So the question still remains: Do you trust the media?


Complex Images

This week’s lecture was centred around exploring the creation and curation of complex images in society and their impacts. We also looked at the creation and meanings behind signs through the use of “Stuart Hall – Encoding/Decoding Model”.

When Warhol first exhibited these thirty-two canvases in 1962, each one simultaneously hung from the wall like a painting and rested on a shelf like groceries in a store. The number of canvases corresponds to the varieties of soup then sold by the Campbell Soup Company. Warhol assigned a different flavor to each painting, referring to a product list supplied by Campbell’s. There is no evidence that Warhol envisioned the canvases in a particular sequence.

Gallery label from 2006.

There are a few different connotations that first come to mind when I see Warhol’s work. The first being that the work questions and challenges the traditional definition of the “art”, This is illustrated through Warhol deciding to paint a everyday item and bring a new meaning to them. Through this the work contains multiple meanings from “just being painted soup cans in an art gallery” to a deeper meaning of the work being a simulation of a grocery store and comment on western ideals and consumerism.

As for the second part of the lecture we learnt about the concept and
science around semiotics and how a sign is built up by the signifier (things
that give meaning) and the signified (what is evoked in the mind) which results in the reader deciphering a meaning or action.

A great example of this would be gender bathroom signs, where the physical design has decoded a message of which gender should use the specific bathroom, this is then decoded by the user through their understanding of the social construct of a person wearing a triangle = female bathroom.


Being a Member of an Audience

As the rest of the week past (Actually yesterday when l remembered that this was meant to be up today) l looked back to when i was growing up and what it meant to be an audience member and how it has changed over time.

Growing up I remember racing home on my BMX bike dodging traffic and people every day after school in order to watch cartoon network and binged watch all the new episodes of every cartoon, before being dragged to my room by the parental to do “homework” which like many was saved for Friday morning or for the time proficient people was Thursday night.

l’d remember love watching the mindless and funny cartoon of the wild coyote and the road runner and being completely surrounded by the world they were in an without any distractions, except the count down from 10 from mum to go upstairs and get changed out of my school uniform or a forever tv ban would happen.

In order to be a true cartoon network fan it required time, effort and trouble in order to to keep up to date on your favourite cartoons.

To the present day with the creation of online streaming services and social media allowing for a global community to engage in the same piece of content and respond instantly.

From watching our favourite YouTubers, to watching our friends snapchat stories, to scrolling through instagram feeds or scrolling through a new love hate thing with twitter. We find ourselves are being continuously and instantly updated and influenced by all types of media and the platforms we choose to participate in.

l find myself contributing as audience member continuously throughout every day, until it stops working and all hell breaks loose.

I am also guilty if looking through instagram search feed to gain inspiration for my hobby of photography and videography to see how l could improve or build upon others work, as well as being able to engage through liking and comment on others posts allowing for instant feedback.