Social Media marketing is one of the most effective ways of marketing anything to the world nowadays. It allows marketers to connect and engage potential customers through using strong social media strategies to obtain their targeted audience. Therefore, it is furthermost very important to have the skill to be able to run a social media campaign for our future World Expo for 2025. In this report, I will be focusing on the World Expo theme of ‘Climate Change. Through my discipline of social media marketing and creative direction and to evaluate current social media campaigns that are currently taking place. I have also interviewed a professional in Social Media Management and Creative Directing Julius Dimataga to gain a better understanding of the creative process and collaboration.

Research

Maëlle Jacqmarcq’s “Environmental Activism in the Digital Age” explores the development of new digital technologies and the predicted boon for environmental activism. With social media platforms were expected to facilitate change, and enable activists worldwide to communicate and organise more effectively.

Jacqmarcq (2021, p. 51) observed “The emergence of digital technologies has impacted the environmental movement by increasing the speed and scope of its messages worldwide.” Emphasises the impact that social media plays a significant role in addressing and hopefully positively influencing people on the impacts we have on climate change.

Social media has allowed for the organisation of climate change rallies drastically and has allowed for global participation as many of you have heard of “15-year-old Greta Thunberg started skipping school in 2018 to strike for climate action outside the Swedish parliament in Stockholm. The movement quickly went global. An estimated 1.6 million kids in 125 countries hit the streets during a protest in mid-March. And a youth-led demonstration planned worldwide for 20 September could be the largest climate protest ever.”(Marris 2019).

Google trends for climate change

Interview

Social Media Management and Creative Director – Julius Dimataga

I asked some essential questions about his creative skills, professional values, collaborative production skills and such as:

Q.1 Can you take me through your typical production process from idea development to final presentation?

Q.2 What would you say are key strengths or unique attributes that you bring to this profession?

Q.3 Can you recall any specific experiences that have been pivotal to your professional development?

Q.4 Have you had any memorable professional collaboration experiences? What makes collaboration worthwhile in your line of work?

Q.5 Where do you see your industry in 10 years? Where would you like to see it?

Interview Answers

And these are his answers:

A.1 Depends if I’m doing client work or creative work in that sense. With the creative process, everything begins with a sort of treatment and idea getting down on paper weather writing down a script or storyline or drawing a storyboard always got to be the process where you got to put your vision to paper instead of winging it most of the time with taking film things or photographs of things in visual documentation. I like to document all of my ideas on my I pad, procreate or paper.

From, there I will use whatever resources I have at my disposal, would touch base with my fellow workmates with scripting and organising talent, equipment, find locations and or rent a space to shoot, finally to shoot day and post-production. 

A.2 My key strengths are creativity in the sense of doing things out of the ordinary. I’m not afraid to experiment with things and have a fair bit of experience behind a camera. I can manipulate visuals and tell a narrative.

A.3 I would say maybe a couple of years ago I worked at the waratah’s, It was pivotal because it forced me to be in an environment where it’s always adapting and always changing very very fast. Being in the dynamic of the sport allowed me to see and work where I wasn’t in control all the time. However, I prefer to plan more it has given me that experience to be nimble and It allowed me to travel and work with a big team and very enjoyable

A.4 working with like-minded people and with creative people and people who like to express themselves through that and meet awesome people in awesome places. That’s the most rewarding about this line of work.

A.5 I like where the industry is right now, and how it’s face pace because everyone has access to technology and streaming services I enjoy that right now, it has given people the opportunity to express themselves and tell awesome stories and I want that to continue. For myself, I want to create a Netflix feature movie soon.

Through conducting this interview I have learned the skills and techniques that Julius implements into his creative and collaborative experiences as well as the industry that I want to work in in the future as well. He emphasized writing down ideas at the beginning stages of a creative endeavour as well as planning out the creative idea.    

Critical Evaluation of Case Study’s creative production

I have chosen to evaluate The Conversation’s blog post to evaluate, it breaks down the eight ways to make your climate change social media posts matter:

  1. Relevance matters
  2. Conciseness helps
  3. Chase positive, realistic targets
  4. Avoid misleading terminology
  5. Climate is global: weather is local
  6. Avoid uncertainty
  7. Suggest concrete action
  8. Listen

Theses’ steps would play an integral part in creating creative content on social media to raise awareness of climate change on social media.

Innovative Designs and Visual Communication Strategies in the final presentation

Taking into consideration of my interview with Julius, the case study of how to make your climate change social media posts matter, and the research I have done. I have advised creating a social media campaign around the fact of a proven method of creating awareness for this global issue I would also focus my attention on video creation the using the formation production process that Julius has explained during the interview to ensure my message and the creative idea was filled to my expectations.

Conclusion

Through the combination using Julius’s creative, collaborative teachings and the recent trends that are happening on social media it is important to post content thematically and aesthetically. Being creative with my future content is something I will be keeping in mind for the World Expo presentation. Aside from than regular content itself, it’s also important to post other relevant posts such as fun facts, memes or relevant quotes in the future project’s feeds. It is also very important to engage with our audience and be open to listening to ideas from everyone.

References:

Jacqmarcq, M 2021, ‘Environmental Activism in the Digital Age’, Flux, vol. 11, no. 1, p.41/ 51pp.

Marris, E 2019, ‘Why young climate activists have captured the world’s attention, Nature, 18 September, viewed 17 August, <https://www.nature.com/articles/d41586-019-02696-0&gt;.

Tenbrink, T 2021, ‘Eight ways to make your climate change social media posts matter – from a communication expert,’ The Conversation, 18 June, viewed 16 August,<https://theconversation.com/eight-ways-to-make-your-climate-change-social-media-posts-matter-from-a-communication-expert-161026&gt;.

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