My Digital Artefact (DA) Aquilah Productions has become a major part of bachelor and communications degree whether it was a part of an assessment or not, I have been developing it since I was in high school for a way for me to express my creativity and passion for photography and videography while adding to my professional portfolio.

Content is the trigger of customer interaction (Rahal, 2021). 

Daily, photos content to both my Instagram and Facebook feed using relevant hashtags to succeed with the algorithm and achieve growth.

l has also created daily Instagram stories based off the daily photo to promote audience retention and promote engagement and well as gain feedback of my work.

Will have also create video edits of my adventures for YouTube and have promoted sneak peaks on both Instagram and Facebook to drive conversion to watch the entire edit on YouTube. 

I have also been thinking of ways to be creative from home as shooting outside is against covid 19 restrictions. I going have a go at creating Instagram reels based on popular trends that I notice and see where that take the growth of the account.

The target audience of my project includes fans of adventure, travel, photography and videography, typically aged between 18-24. While it’s mainly male dominated (55%), I do consider my content to appeal to both genders.

If you’ve got any questions or want further info you can comment on this post or you can tweet me thank you.

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  1. Hi Sean!
    This is a good DA pitch, I like your photography works. This is a great project and I feel your passion and creativity for photography from your Instagram. I support your plan of maintaining old followers and attracting new followers, and restart updating your YouTube videos. After coming to Australia, I also like to go to places with great views or scenery to shoot videos and photos, so I have a suggestion for what you said about the impact of lockdown not being able to go out. The colors of the works on Instagram are very natural, and people will feel comfortable when they click on the homepage and look at the photographs several times. You can try to edit your camera parameters and production tutorials in the YouTube video or put the camera parameters in daily Instagram stories. Many beginner photographers may follow your social software and give more good ideas and comments.
    After watching the YouTube videos, I think these short videos can be moved to tiktok. Because tiktok focuses on short video life. Uploading these videos to tiktok will definitely attract people who love photography, travel, and adventurous experiences, and may even attract the staff of scenic spots who want to restore the tourism industry in the future to seek cooperation opportunities with you. Your photography is great, so you can participate in some photography matches. Participating in a photography competition can make more people pay attention to your works and your social homepage. Some collectors who like to collect landscapes may also pay attention to and purchase your photography works, and you may even receive awards. Isn’t this exciting?
    This is a great DA pitch, and I believe it will become an important key to your future work.


  2. Hey Sean, (Aquilah Productions)

    It’s been great getting to see this DA pitch come to fruition and after following your accounts for a few weeks now. This pitch was a great window into being able to see some behind the scenes of the framework and ideas you’re creating for this DA. I’m always a big fan of those buttery Sony images with that orange and teal look and I think you have seriously got it down I might add. I was interested to see by going through some of your photos on the feed that you are consistently getting similar numbers on your posts regardless of the content.

    I assumed the images of people would get more than those without people in them but I was proven wrong. I can only assume this highlights that you have got some serious super fans in there that admire what you bring to the table in your art and craft. My only suggestion is to build upon some of the points you have already brought up in creating some reels and YouTube content. I saw that you got that sweet new camera gimbal. You could easily create some unboxing, first thoughts, and how-to’s content around that just as a creative nudge for creating those reels. Side note: Would also personally just love to hear the origin story of the brand name!

    I think one thing I notice online is that your YouTube content is rather short for this platform. I noticed however on your personal account that you have a YouTube short and I think maybe re-formatting your previously posted content into both a YouTube shorts format would better reach potential audience members. This could then be re-posted on Tik Tok and Instagram reels. If you want some more info on YouTube and how to maximize it then Social Media Manager has some great insights!

    Keen to see what content you create in the coming weeks mate and look forward to hearing more about that new gimbal along the way. Keep it up!

    Liked by 1 person

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