BCM214 Digital Artefact

“Hide and Seek”, is essentially a map and communication tool conceived against festival and crowd heavy environments often habitual to the entertainment industry.“Hide and Seek” functions on a network exempt from telephone service providers that often get too congested and blocked during events with heavy crowds. This is done through utilising Facebook’s innovative Aquila drone scheme, “a high altitude performance station (HAPS) broadband connectivity system” (Maguire 2017). With minimal infrastructure and maintenance, the Aquila drone beams high speed internet down to a specific geographical location within a 96 kilometer radius, airborn for a maximum of 90 days. This is ideal for the 1-5 day festival environment, that often is deprived of phone service due to remote locations and extremely heavy crowds. “Hide and Seek” thrives off of its own internet service via Aquila drone, selling “Festival Data” to attendees of the sponsored event.

“Hide and Seek” poses the potential for cultural convergence implications through the “Data Incentive” and overall drone internet connectivity features. Festivals are know infamously for dangerous use of illicit drugs and heavy alcohol consumption that has resulted in multiple teenage and young adult fatalities. Predominantly over 2018 and 2019, there have been implementations of drug harm reduction services at multiple festivals, with infrared spectrometers and substance testing. This has had successful results in ensuring the safety of “festival-goers”, with a high success rate in identifying cathinone- a substance responsible for hospital emergencies (Matters of Substance 2018). Drug testing has seen a cultural convergence in converting a festival into a safer environment, and Hide and Seek’s “Data Incentive” continues with that notion. The data incentive rewards users for deeds that help create a healthy festival environment, (i.e correct geo-location tagging of a peer in need of medical attention). Hide and Seek rewards the user with a pocket of free data of 500 megabytes to use at their leisure, or a discounted car ride at the end of the night. This system encourages the cultural shift of creating a safer community within festival grounds.

My digital artefact was set on YouTube, with the intention of being mock advertising posts for Hide and Seek. I chose to use this platform for my digital artefact, as I felt that it theoretically provided an ideal environment for attracting the attention of a younger user for our application as well as allowing me to showcase a number of Hide and Seek features in an engaging manner. In my YouTube video, I have used basic editing and background music to convey my public announcement.

These videos highlight our apps inclusion in the platform economy, meaning that our innovation is an online service that utilises the Internet of Things to host services that allow the general public to have access to resources more easily than before (Görög, 2018). Meaning that our application is making users lives easier and more efficient by creating a service that ingrates multiples applications into one. I really tried to showcase how much easier festival goer’s lives would be with our application in my digital artefact.


Görög, Georgina. (2018). The Definitions of Sharing Economy: A Systematic Literature Review. Management, 13(2): 175-189.

N.A, 2018, ‘Festival goers more informed- and more cautious’, Matters of Substance, vol. 29, no. 2, pp. 22-23

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