In this blog post I will reflect on the ideas relevant to the ideating module, in the context of my digital artefact project; Aquilah Productions. This step in developing an online presence is conceptualising what the project’s creative perimeters are by generating, developing and communicating new ideas.

My digital artefact is a discovery/exploration series made up of photo and short 1-2 minute videos with the key subjects of people interacting with nature and man-made features as well as them alone. I developed this project through my passion for content creation, adventure and capturing visuals. For my digital artefact I plan on continuing my hobby social media account Aquilah Productions which I have run for the past two years during school. Through documenting and creating content of my adventures and explorations and posting to Instagram, Facebook and YouTube.

I will achieve growth through uploading daily, high quality photo content to both my Instagram and Facebook feed in order to succeed with the algorithm and achieve growth l have also created daily Instagram stories based off the daily photo to promote audience retention and promote engagement and well as gain feedback of my work. I have also created fortnightly video edits of my adventures for YouTube and have promoted sneak peaks on both Instagram and Facebook to drive conversion to watch the entire edit on YouTube.

Through following the #Fist principle of creating and uploading daily for the last 5 weeks, l have notice a gradual increase of audience retention and engagement through an increase of likes, total impressions as well as a slow increase in followers on all three media outlets, for Instagram I have gained 20 followers since the beginning of the project, As for Facebook I have mange to gain 15 new page likes and for YouTube 3 new subscribers.

I found most of my inspiration for content creation and style through YouTube tutorials for both photo and video editing. I also found inspiration through travel/adventure Instagram pages.

Follow for Follow

l also gained followers through using Gary V’s success video for social media growth, through this source I DMed a local swim wear company Hyamsbeachswim and used my DA as a portfolio, which ended up being successful in gaining me paid work and make connections in the Wollongong area, I also have a meeting with PipeMedia next month to.

Paid Advertisement

I have also experimented with the use of paid advertisement on both Facebook and Instagram to target specific ages, locations and specific personality and interests in order to convert accounts to engage in my piece of content or convert into followers.

Facebook Ads:

Instagram Ads:

My first video edit I made for my DA was from my adventure to Figure 8 Pools and was uploaded to YouTube channel as well as a sperate edit as a preview was uploaded to both my Facebook page and Instagram to promote conversion from those social media’s to the full video on YouTube and to subscribe for more content.

Youtube:

Facebook:                                                                         

Instagram:

I received a lot of positive feedback on both Facebook and Instagram due to the high impressions and total views, As for my YouTube channel struggled to get traction due to only posting to it every fortnight.

I plan to generate more content specialised to the needs of the target audience, maintain an aesthetic for the page, explore different ideas in the design thinking stage and embrace ambiguity, increase user engagement, curate more content, and continuing to iterate based on the feedback I receive.

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