In its most basic form, the process of framing can be anything from the way your brain turns the overwhelming amount of sensory input into what you end up perceiving as ‘reality’, to a journalist seeing an event, adapting to a specific frame, then turning it into a story and can be down more than once depending on the audience.
Framing, alike agenda setting, is an inherently ideological act, whether consciously or not. Various issues can influence how frames are created. Likewise issues such as the race, class and gender of journalists, editors, owners and audiences can influence framing.
An example to which came of interest to me is the variance in which the media often portrays during and post event newspapers from the Lint Cafe Siege – Sydney.
What do you think?, Interesting how The Daily Telegraph originally portrays the event like one of a terrorist attack, compared to the reality of the event.