“The Medium is the message. This is merely to say that the personal and social consequences of any medium/ that is, of any extension of ourselves/ result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology”

Marshall McLuhan

More than 100 years later and this ideology seems to be convoluted and over complex, However take a step back and think about how this statement unfolds and still applies to our everyday lives.

This results in that every medium conveys a message to it’s users from the light bulbs in their room, to the clothes they choose to wear that particular day, to the consumption of social media.